Reports & Insights
Advertising Reporting & Analytics for Media Revenue Teams
Most revenue problems are visible weeks before they become real — if you have the right data. Ad Orbit shows you what’s happening across your team before the month closes.
Purpose-built for advertising businesses, with 60+ pre-built reports and a connected data warehouse for teams that need more.
The Problem Most Commercial Leaders Live With
You have a team. You have a number. And somewhere between the two, visibility breaks down.
Reps self-report. Forecasts get padded. Pipeline reviews rely on what people remember to mention. By the time the data tells you something is wrong, the window to fix it has already closed.
It’s not a people problem. It’s a data infrastructure problem — and it’s more common in advertising businesses than anyone admits.
What It Looks Like When the Data Is Actually Working
Ad Orbit connects every deal, every rep, every product, and every delivery stage into a single live reporting layer. You stop asking “where are we?” and start knowing.
Here’s what changes:
You See Pipeline Truth, Not Pipeline Theater
Ad Orbit’s sales performance reports show you what’s actually in motion — not what reps think is in motion.
Key capabilities:
- Pipeline visibility with confidence levels and activity tracking
- Forecast reports by rep, product, and month
- Goal tracking across publications and service items
- Weekly rep progress by issue
- Historical comparison across date ranges
You know which deals have real momentum and which ones are sitting still. That changes every conversation you have with your team.
You Know If You're Pacing to Goal — Right Now
Not at the end of the month. Not after a manual export. Now.
Key capabilities:
- Real-time revenue pacing by product and date
- Pipeline coverage by month
- Booked vs. delivered revenue tracking
- Sales tracking vs. prior year
- Rollup reporting by close date and delivery date
When pacing is off, you see it in time to do something about it.
You Stop Discovering Inventory Problems After the Fact
Overselling, missed opportunities, inventory that never made it into a proposal — Ad Orbit closes the gap between what your team is selling and what’s actually available.
Key capabilities:
- Live inventory reports tied to your ad server
- Impression inventory visibility (Google Ad Manager + native)
- Category sales comparison across publications
- Ad size and frequency breakdowns
- Product-level revenue by status
Sales and ops work from the same picture. The gaps that were costing you quietly — stop.
You See the Full Revenue Cycle, Not Just the Sale
A deal closed is not revenue recognized. Ad Orbit tracks what was sold, what was delivered, and what was billed — in one connected view.
Key capabilities:
- Delivery status by product and campaign
- Billing readiness and invoice status
- Finance-level revenue summaries
- Production workflow reporting
- Export to PDF or CSV
You stop finding out about delivery problems from your finance team.
Your Advanced Analysts Get What They Need Too
For teams running deeper business intelligence work, Ad Orbit’s connected data warehouse brings your full operational dataset into any BI tool — no manual exports, no reconciliation.
Key capabilities:
- Direct connection to enterprise BI platforms
- Metabase integration included
- Cross-department performance analysis
- Custom dashboards built on live Ad Orbit data
And When You Just Need an Answer Fast
Astro, Ad Orbit’s native AI layer, lets you ask questions about your business in plain language — without navigating a report to find what you need.
Key capabilities:
- Conversational access to company and sales performance data
- Saved analytical queries
- AI-generated insights surfaced in your workflow
- Call transcription and summarization for rep coaching
Want to See Ad Orbit in Action?
Watch a quick demo to see how Ad Orbit connects your sales, operations, and billing workflows into one seamless system — so your team can move faster with fewer gaps.
How Commercial Leaders Use Ad Orbit in Practice
Closing the Coaching Gap
You can’t coach on vibes. Ad Orbit gives you rep-level data — activity, pipeline, pacing, deal progress — so every conversation is grounded in what’s actually happening.
Common outcomes:
- Earlier intervention on stalled deals
- More productive pipeline reviews
- Reduced reliance on rep self-reporting
Forecasting With Confidence
Ad Orbit’s forecast reports give leadership a reliable forward view — built from live system data, not spreadsheet estimates.
Common outcomes:
- Consistent forecast methodology
- Prior-year comparisons on demand
- Faster and more credible budget conversations
Finding Revenue You’re Leaving on the Table
Lapsed advertiser reports and category analysis surface opportunities your team isn’t actively working.
Common outcomes:
- Call lists built directly from reporting data
- Category performance trends across publications
- Historical purchase data for renewal conversations
The Loop Closes Here
Every visibility problem a commercial leader faces comes down to the same thing: data that isn’t connected, isn’t live, or isn’t built for how advertising businesses actually work.
Ad Orbit is built for this. The reports are native. The data is real-time. And the visibility starts on day one — not after six months of BI configuration.
How Reporting Connects to the Full Revenue Cycle
Reporting in Ad Orbit runs alongside every stage — not as a layer on top
Start with visibility into your pipeline.
As opportunities are created, Ad Orbit captures key details like deal value, stage, and expected timing. This allows teams to view pipeline and forecast data in real time, without relying on separate tracking tools.
See booked revenue as it happens.
When deals move forward, booked orders are reflected immediately in reporting. Teams can track committed revenue alongside pipeline, giving a clearer picture of what’s been sold and what’s still in motion.
Understand what’s running and what’s at risk.
Delivery and inventory data are tied directly to orders, so reporting reflects actual campaign activity. This helps teams monitor pacing, identify potential issues, and stay aligned on what has been fulfilled.
Keep delivery and billing aligned.
As campaigns run, actual delivery data can be compared against what was sold and what will be billed. This gives teams a clearer view into performance and helps reduce discrepancies between ops and finance.
Track billing alongside delivery.
Invoice activity is connected back to the underlying order and delivery data. Reporting reflects what has been invoiced, helping teams stay on top of billing status without reconciling across systems.
See the full picture of revenue performance.
Because each step of the workflow is connected, reporting reflects pipeline, booked revenue, delivery, and billing in one place. This gives leadership a consistent view of performance across the full revenue cycle.
One system. One version of the truth.
Trusted by Publisher Revenue Teams
Publishers across media, associations, and events use Ad Orbit to reduce production errors, eliminate manual follow-up, and deliver campaigns faster.
Integrations That Fit Your Existing Stack
Ad Orbit connects with the tools your teams already use — QuickBooks, Xero, Google Ad Manager, HubSpot, Google Suite, Microsoft 365, Zapier, and more. You adopt the platform without replacing your entire ecosystem.
The Visibility Your Revenue Team Has Been Missing
You Can’t Coach What You Can’t See — But Now You Can.
See how Ad Orbit works for commercial leaders in media and publishing.