Ad Ops Software
Ad Operations Software Built for Publishing Teams
A missing creative file. An unapproved proof. A status nobody’s updated. For most ad ops teams, that’s not an edge case — it’s Tuesday. Ad Orbit fixes what happens after the deal is signed.
Run ad operations without the chaos. From order approval to delivery and reconciliation, every step is connected in one workflow.
The Part of Media Nobody
Talks About
Sales gets the spotlight. Billing gets the spreadsheets. Ad ops gets the chaos in between.
Every campaign that closes becomes a production problem to solve — assets to collect, proofs to approve, channels to traffic, deadlines to hit, and changes to absorb when the order shifts after signing. Most teams manage this with a combination of email threads, shared folders, and institutional memory. It works until it doesn’t.
Ad Orbit is the operational layer that connects the signed order to the delivered campaign — automated, auditable, and built around how media teams actually work.
What Changes When Your Revenue Stack Is Actually Connected
Ad Orbit is the operational system of record for publisher revenue teams. CRM, inventory, order management, workflow automation, and billing — running together, from first conversation to collected cash.
Here’s what the loop looks like when it’s closed:
Ticket Management & Automation
When an order is approved, Ad Orbit generates production tickets automatically and routes them to the right person — based on brand, product type, or company — without anyone touching a keyboard.
Key capabilities:
- Automatic ticket creation from approved orders
- Rule-based assignment by brand, product, or company
- Ticket status tracking with procedural checklists
- Bulk ticket assignment and management
- Territory and zone ticket support
Coordinators start the day knowing exactly what’s in their queue, what’s overdue, and what needs immediate attention — no inbox archaeology required.
Workflow Automation & IFTTT Rules
Ad Orbit’s automation engine handles the follow-up work that currently lives in someone’s head. Set a trigger, define the action, and let the system enforce the process.
Key capabilities:
- IFTTT-style automation rules for ticket events
- Inactivity workflows to flag stalled campaigns
- Automated internal notifications and reminders
- Service item reminder workflows
- File upload triggers and actions
When a creative asset is overdue, a campaign status changes, or a ticket goes untouched past a threshold, Ad Orbit responds — without a manager having to notice first.
Creative Asset Management
Chasing creative files is the most time-consuming thing ad ops teams do that adds zero value. Ad Orbit centralizes collection, tracking, and approval — and automates the reminders so your team doesn’t have to send them manually.
Key capabilities:
- Centralized asset storage per ticket and advertiser
- Automated artwork reminder emails for print, digital, and digital media
- Proof request creation and tracking
- Advertiser asset history accessible from any ticket
- Group artwork notification sending
When a proof is ready, the advertiser gets notified. When a file is missing, the reminder goes out automatically. Your team handles exceptions, not routine follow-up.
Change Management & Audit Trail
Orders change after they’re signed. Line items get swapped, dates shift, sizes change. Every change creates a downstream ripple — and someone on the ad ops team absorbs it. Ad Orbit tracks every modification, notifies the right people, and maintains a complete audit trail so nothing falls through the cracks.
Key capabilities:
- Ticket owner notifications on line item changes
- Complete change history per order and ticket
- Procedural checklists that enforce step-by-step compliance
- Ticket status reminders tied to specific workflow stages
When something goes wrong, you know exactly what changed, when, and who was responsible — without reconstructing it from an email chain.
Client Portal & Advertiser Transparency
The back-and-forth between ad ops and advertisers is expensive in time and professional credibility. Ad Orbit’s white-labeled client portal gives advertisers a self-service hub — and gives your team their time back.
Key capabilities:
- Branded advertiser portal with no Ad Orbit branding
- Creative asset uploads directly from advertisers
- Proof approvals and e-signature capture
- Campaign reporting visibility for advertisers
- Payment method capture and receipt access
Your advertisers get a modern, professional experience. Your team stops being the middleman for file transfers.
Ad Server Integrations & Delivery
Ad Orbit connects directly to Google Ad Manager and other delivery channels, eliminating the manual trafficking steps that create errors and eat time.
Key capabilities:
- Google Ad Manager integration with two-way sync
- Automatic start/end date setting and asset syncing
- Actuals returned from ad server for billing accuracy
- Forecasted inventory pulled from GAM
- Support for print layout via InDesign plugin
Whether you’re trafficking a digital display campaign or placing a print ad, every channel ties back to the same order — and actuals flow back into billing automatically.
MagBuilder — Print Layout Management
For print publishers, pagination and ad placement are inseparable from production. MagBuilder manages issue layout alongside ad ops workflows so print teams don’t need a separate tool.
Key capabilities:
- Visual drag-and-drop layout management
- Run sheet management and page actions
- Category separation rules for ad placement
- House ad management for unsold inventory
- Tear sheet generation and delivery to print advertisers
Layout, placement, and production all live in the same system as the order that created them.
Team Workload & Production Reporting
Ad ops managers don’t just need to know if campaigns are on track — they need to know if their team is. Ad Orbit’s production dashboards surface ticket volume, aging, and status across the full team so managers can reallocate before deadlines are missed.
Key capabilities:
- Missing ads and open pages reports
- Artwork aging and ticket status dashboards
- Consolidated production report by issue
- Digital media production reporting
- Job ticket metrics by ad type, service, and team member
Bottlenecks become visible before they become problems.
Want to See Ad Orbit in Action?
Watch a quick demo to see how Ad Orbit connects your sales, operations, and billing workflows into one seamless system — so your team can move faster with fewer gaps.
How Operations Leaders Use Ad Orbit
Ad Operations Coordinators
Coordinators use Ad Orbit to manage their daily ticket queue, collect creative assets, and execute campaigns across print and digital channels — without spending half their day on status updates and file requests.
Common outcomes:
- Automated ticket creation eliminates manual order-to-production handoffs
- Artwork reminders go out without coordinator involvement
- Ticket checklists enforce consistent execution across every campaign
- Faster turnaround across all channels
Ad Operations Managers
Managers rely on Ad Orbit for team-level visibility — workload distribution, ticket aging, and production pacing — so they can manage proactively rather than reactively.
Common outcomes:
- Real-time visibility into team workload and bottlenecks
- Automation rules reduce the management overhead of routine follow-up
- Audit trails surface accountability without micromanagement
- Consistent, repeatable workflow across the entire team
Sales Teams
A clean handoff from sales to production means reps stop fielding questions that aren’t theirs to answer. Orders move into production automatically, and advertisers have a portal for everything else.
Common outcomes:
- Order-to-ticket handoff is automatic — no sales involvement required
- Advertiser requests routed to the portal, not the sales rep
- Campaign delivery visibility without asking ad ops
Finance & Leadership
Delivery data flows directly into billing — closing the gap between what was sold, what was delivered, and what gets invoiced.
Common outcomes:
- Ad server actuals inform accurate, timely invoicing
- Delivery confirmation tied to billing workflow
- Operational visibility without manual reporting requests
Why a Publishing-Specific Ad Ops Platform Matters
Generic project management tools don’t understand tickets, ad servers, issue-based publishing cycles, or the relationship between a line item and a delivery channel. Adapting them to ad ops creates workarounds that create errors.
Ad Orbit is purpose-built for publisher production workflows — connecting sales, creative, delivery, and billing into one continuous, auditable process.
The result: fewer errors, faster execution, and an ad ops team that runs on process instead of heroics.
An End-to-End Ad Operations Workflow
Everything your team needs, in one system
Get work started instantly.
Ad Orbit automatically generates tickets and assigns them to the right team members as soon as an order is approved.
Key Features:
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Automatic ticket creation from orders
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Task assignment by role or workflow
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Centralized work queue
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Workflow-driven execution
Keep campaigns on schedule.
Ad Orbit automatically sends artwork reminders to advertisers so your team doesn’t have to chase creative.
Key Features:
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Automated advertiser notifications
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Configurable reminder timing
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Deadline tracking
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Reduced manual follow-up
Simplify creative collection.
Ad Orbit centralizes asset submission through a client portal or direct upload tied to each order.
Key Features:
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Client portal for asset submission
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Direct upload capabilities
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Centralized asset storage
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Organized by order or campaign
Streamline approvals with full visibility.
Ad Orbit tracks proof reviews and approvals while logging every step along the way.
Key Features:
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Proof review workflows
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Approval tracking
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Status visibility
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Logged approval history
Execute campaigns across every channel.
Ad Orbit supports trafficking across digital, print, and ad server environments from one workflow.
Key Features:
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Cross-channel trafficking support
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Digital, print, and ad server coordination
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Centralized execution tracking
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Campaign readiness visibility
Ensure delivery & billing accuracy.
Ad Orbit captures and reports on actual units delivered for billing and analytics purposes.
Key Features:
- Sold vs. actual units delivered tracking
- Delivery reconciliation
- Order to billing alignment
- Transparency for advertisers
- Reduced billing discrepancies
Maintain a complete audit trail.
Ad Orbit logs every change across the workflow for full transparency and accountability.
Key Features:
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Change tracking across the lifecycle
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Audit-ready history logs
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User and action visibility
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End-to-end transparency
No manual handoffs. No missed steps. No reconstructing what happened after the fact.
Integrations That Fit Your Existing Stack
Ad Orbit connects with the tools your teams already use — QuickBooks, Xero, Google Ad Manager, HubSpot, Google Suite, Microsoft 365, Zapier, and more. You adopt the platform without replacing your entire ecosystem.
Trusted by Publisher Revenue Teams
Stop Managing Ad Ops from Your Inbox
See how Ad Orbit gives your team a production system built for the way publishers work.