September 16 – 17 | Ann Arbor, MI
Where Rev Ops Leaders Shape What’s Next
Last year’s ORBITAL event was one of our strongest yet.
The smaller group size and more focused sessions created powerful conversations, deep learning, and meaningful collaboration — and the feedback was clear: this format works.
So we’re doing it again.
ORBITAL26 brings us back to Ann Arbor for two days of thoughtful discussion, shared learning, and honest conversation about where ad ops is headed next.
This year’s event is:
-
Limited to 40 attendees
- Curated invites
- Small group workshop style
We’re excited to bring this group together again and continue shaping the future of ad ops — together.
Interested in attending ORBITAL26? Enter your email address below and we’ll help you get started!
ORBITAL 26 Schedule
Wednesday, September 16
| 9:30 – 11:30 | | | 1–1 Workshops |
| 1:00 – 1:15 | | | Welcome |
| 1:15 – 1:45 | | | What’s New & What’s Next |
| 1:45 – 2:45 | | | AI Workshop |
| 3:00 – 4:00 | | | Mission Control |
| 4:00 – 5:00 | | | Best Ideas |
| 6:00 – 9:00 | | | Dinner @ Ravens Club |
Thursday, September 17
| 8:30 – 9:00 | | | Breakfast |
| 9:00 | | | Day 2 Welcome & Keynote |
| 9:15 – 10:00 | | | Keynote w/Pete Pachal |
| 10:00 – 11:00 | | | Ad Orbit Product Roadmap |
| 11:15 – 12:15 | | | Feature Freakout |
| 12:15 – 1:15 | | | Lunch |
| 1:15 – 2:15 | | | Roundtables |
| 2:15 – 2:30 | | | Conclusion |
Session Breakdown
Wednesday, Sept 16
1-1 Private Workshops
Book a private 30-minute session with our team to dig into whatever’s top of mind for you — workflows, roadmap questions, or a fresh set of eyes on your setup. A booking link will follow closer to the event.
Presenter: Ad Orbit Crew
Welcome
Welcome to Orbital! A quick look at the past year, what the event holds, and where we’re headed.
Presenter: Nick Pataro (CEO)
What's New and What's Next
A guided tour of everything we’ve shipped this past year — integrations like NetSuite, Monday.com, and webhooks, plus packages and forecasting — and an early peek at where we’re headed next.
Presenter: Dan Thurston (Director of Development)
AI Workshop
Making sense of where we’re at on the AI hype curve, discussing future model developments, learning how to use bots, harnesses, skills, and agents in ways that will help you think differently about AI, and putting some of that learning to use.
Presenter: Nick Pataro (CEO)
Mission Control
A hands-on working session where your group gets access to the tools and builds a real workflow together, then shares it out with the room.
Presenter: Amber Estes (Customer Onboarding Specialist)
Best Ideas (New This Year!)
Bring one idea worth sharing — a favorite feature, a time-saving trick, a new product play — present it, and walk away with everyone else’s. You’ll leave with a take-home of every idea in the room.
Presenter: Kathy Kuehling (Sr. Support Analyst)
Session Breakdown
Thursday, Sept 17
Breakfast
Join us early for a hot breakfast.
Keynote: Pete Pachal
Getting editorial and business on the same page was never easy. Now AI is rewriting the rulebooks in real time — and the gap between the two sides is only getting wider. Pete Pachal, founder of The Media Copilot, takes on that divide head-on. His goal isn’t to hand you the answers; it’s to get the whole room agreeing on what winning actually looks like.
Roadmap
Deep dive into the features and technology shaping the next 12 months with Ad Orbit
Presenter: Dan Thurston (Director of Development)
Feature Freakout
Now that you know where we’re taking the product (re: Roadmap), you’ll break into groups to share your ideas, rally support, and submit for broader voting & prioritization.
You Submit. We Build.
Presenter: Dan Thurston (Director of Development)
Lunch
Roundtables
Topic based roundtables with other revenue ops leaders.
Presenter: Shalyn Ormsby (Sr. Customer Implementation Specialist)
Our Venue
Cahoots, Ann Arbor
206 E Huron St, Ann Arbor, MI 48104
