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Expert tips, ideas, and guides on maximizing your ad revenue

Convince Your Boss That You Can’t Miss ORBITAL24

Convince Your Boss That You Can’t Miss ORBITAL24

“My biggest takeaway was listening to other users of Ad Orbit and how they're using the system...it was very productive for me. Last year, we brought three people; this year, we brought four. I think the fact that Ad Orbit does these user forums is a testimony to...

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7 Email Templates You Need to Elevate Advertiser Experience

7 Email Templates You Need to Elevate Advertiser Experience

Starbucks isn’t wildly successful because of its superior coffee. In fact, you likely have a local coffee shop with better coffee than Starbucks, so why do most people opt for the slightly burnt-tasting Starbucks coffee? Consistency. When someone buys coffee from...

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How to Package Ads Without Pissing Off Customers 

How to Package Ads Without Pissing Off Customers 

Note: This is an abstract from an article written for our partner Revenews.co. In response to a 2.97% decline in Q1 2024 advertising revenue, publishers are urged to embrace value-based selling through packaging solutions. This article advocates for strategic bundling...

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Unlocking Magazine Revenue: The Power of Ad Sales Software

Unlocking Magazine Revenue: The Power of Ad Sales Software

Traditionally, publishers have relied on revenue from either subscriptions, advertising, or some combination of both. These buckets haven’t changed a whole lot over the years.  However, in an age where digital ad management and proof of performance reporting are...

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Personalizing User Experience with Advertising Sales CRM

Personalizing User Experience with Advertising Sales CRM

All buyers want to feel special. Whether it's shopping for socks, a new car, or even an advertising campaign, customers want to feel like their needs and preferences are being met. That's why personalization is key in today's market – and it's no different when it...

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Improving Ad Sales Team Efficiency with Management Software

Improving Ad Sales Team Efficiency with Management Software

Marketing and advertising have evolved into complex arenas brimming with data, strategy, interaction, and innovation. In this competitive landscape and with diverse products to sell, ad sales efficiency is the warp and weft defining success. With Ad Sales Management...

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How to Choose the Right Ad Operations Platform

How to Choose the Right Ad Operations Platform

Are you shopping around for an ad operations platform for your business? Every click and impression counts, collectively forming the backbone of profitability for publishers and ad revenue-based businesses. And having a way to effectively manage, measure, and plan...

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Navigating Modern Ad Buying to Engage Young Professionals

Navigating Modern Ad Buying to Engage Young Professionals

In the whirlwind of today's digital era, the terrain of media purchasing has experienced substantial shifts. With a new generation of busy professionals at the forefront, the old engagement methods are rapidly becoming obsolete. With the rising trend of remote work...

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