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Expert tips, ideas, and guides on maximizing your ad revenue

Magazine Ad Inventory Optimization to Drive More Revenue

Magazine Ad Inventory Optimization to Drive More Revenue

Ad inventory is a vital asset in magazine publishing. It's the lifeblood that fuels revenue growth. Yet, managing this asset is no easy task. It requires a delicate balance of supply and demand, pricing, and placement. This is where Magazine Ad Inventory Optimization...

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How to Track Your Advertising Sales Team Performance

How to Track Your Advertising Sales Team Performance

Tracking how well your advertising sales team performs is important for business growth. It helps you stay competitive in today's changing market. As digital advertising and consumer behavior change quickly, understanding your sales team's performance is crucial for...

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How to Create an Ad Sales LTV Calculator

How to Create an Ad Sales LTV Calculator

Understanding the lifetime value (LTV) of your customers is crucial for any business, especially in ad sales. It helps in forecasting revenue and making informed decisions about marketing spend and customer acquisition strategies. Creating an LTV calculator tailored...

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Transforming Revenue Streams with Self-Service Ad Sales

Transforming Revenue Streams with Self-Service Ad Sales

Transforming Revenue Streams with Self-Service Ad Sales Are you leaving money on the table by relying solely on traditional ad sales techniques? If you aren't at 100% capacity every cycle, your answer is likely yes. But getting buyers on the phone or even getting them...

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How Automated Payments and Invoicing Can Save You Five Figures

How Automated Payments and Invoicing Can Save You Five Figures

Financial management can be a complex task in the publishing industry. It involves handling numerous transactions, invoices, and payments. Enter automated payments and invoicing. This technology is revolutionizing how businesses manage their finances. It's not just...

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Boosting Efficiency: Implementing CRM for Publishers

Boosting Efficiency: Implementing CRM for Publishers

Efficiency is the key to success for most businesses. And in the digital age, the tools you have in your arsenal can significantly help improve your efficiency. One such tool is a CRM system. Specifically designed for publishers, it can streamline operations, boost...

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What is Ad Inventory, and Why Is It Important?

What is Ad Inventory, and Why Is It Important?

You can't sell what you haven't got. If your ad sales reps consistently struggle to meet their quotas, or if you frequently run out of ad space on your website or in your publication, you should take a closer look at your ad inventory. Without understanding the...

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Why You Need to Tap Your Editorial Team for Lead Generation

Why You Need to Tap Your Editorial Team for Lead Generation

Is your ad sales team generating enough leads? Are you constantly struggling to meet your targets and close deals? If so, it's time to start digging for hidden gold within. As a sales team, we often focus on sourcing leads externally. However, there is a treasure...

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Why Advertisers Miss Creative Deadlines and How to Fix It

Why Advertisers Miss Creative Deadlines and How to Fix It

Deadlines are sacred commitments that often dictate the success or failure of a campaign. But for anyone who has been around the publishing industry for more than a few minutes, getting advertisers to meet deadlines is no easy feat. The process can be plagued with...

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Tips for Choosing the Best Advertising Sales CRM

Tips for Choosing the Best Advertising Sales CRM

How is your advertising sales team managing their pipelines and deals? Do you use spreadsheets? Are you using a Freemium sales CRM tool or a generalist solution? Now the more important question: is your current system efficient enough to help you meet your sales...

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Structuring an Ad Sales Commission Plan with Expert Insights

Structuring an Ad Sales Commission Plan with Expert Insights

Does your ad sales team know what they'll earn for each successful sale? A well-structured commission plan can motivate your team and incentivize them to achieve better results. However, creating an effective sales commission plan requires a lot of thought and...

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Mastering Your Ad Sales CRM for Maximum Revenue

Mastering Your Ad Sales CRM for Maximum Revenue

Is your team using your ad sales CRM to its full potential? We find that many businesses are either not using their ad sales CRM system at all or only taking advantage of a small percentage of its capabilities. This is a missed opportunity for revenue growth and...

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