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Expert tips, ideas, and guides on maximizing your ad revenue

Improving Ad Sales Team Efficiency with Management Software

Improving Ad Sales Team Efficiency with Management Software

Marketing and advertising have evolved into complex arenas brimming with data, strategy, interaction, and innovation. In this competitive landscape and with diverse products to sell, ad sales efficiency is the warp and weft defining success. With Ad Sales Management...

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How to Choose the Right Ad Operations Platform

How to Choose the Right Ad Operations Platform

Are you shopping around for an ad operations platform for your business? Every click and impression counts, collectively forming the backbone of profitability for publishers and ad revenue-based businesses. And having a way to effectively manage, measure, and plan...

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How to Create an Engaging Newsletter

How to Create an Engaging Newsletter

Sending out an email newsletter is a great way to show your customers what you have to offer, to keep them engaged and to entice them to buy more of your products. A newsletter is essential to any good email marketing program.

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Ad Training 101

Ad Training 101

Whether you are a newly minted ad manager or a veteran in the field, if you are looking to add to your skills and improve your performance, there is no shortage of continuing education courses out there to help you do that.

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One Banner to Rule Them All

One Banner to Rule Them All

First of all, we need to define exactly what banner advertising is. It’s the use of rectangular layouts of different sizes to display advertisements. The content of the rectangle can be an image, text, or both. Images, however, are more popular.

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