September 16 – 18 | Ann Arbor, MI
Thanks for an Amazing Event!
Stay tuned for details on next year
Our Keynote Speakers
Meet The ORBITAL24 Speakers
Ryan Dohrn
Owner & CEO
Niche Media
Ryan Dohrn is the owner of Niche Media Events and the founder of media sales training firm Brain Swell Media. He has trained over 30,000 ad sales reps in 7 countries. Ryan sells media every day and works with over 30 clients inside the AdOrbit platform. He has been a part of over half a BILLION dollars in media sales and still loves the rush from closing an advertising contract. He is a graduate of the Cornell Executive Leadership Program and his 30-year media sales and marketing career includes leadership roles at Disney/ABC TV, Morris Publishing, PennWell Publishing, and The NY Times Company.
He is an Emmy Award winner, multiple business book author and has been featured in USA Today and on Forbes.com.
Ryan currently works monthly with over 50 media companies and their related sales and management teams.
Elite Truong
Vice President of Product Strategy
American Press Institute
Elite (e-light) Truong is the Vice President of Product Strategy at American Press Institute, where she manages data products that help local newsrooms make strategic decisions, including Metrics for News and Source Matters. API’s mission is to unite communities and uphold democracy through rebuilding trust with local news organizations and supporting news leaders in doing so. She serves as the Board Secretary for News Product Alliance and is on the advisory board for Democracy Day.
Formerly, she was the Director of Strategic Initiatives at The Washington Post, where she led the newsroom R&D team to capture younger and more diverse audiences by creating projects driven by emerging technologies, including machine learning, AI and 3-D and augmented reality, which won awards from SND, World Press Photo. Before joining The Post, Truong spent four years at Vox Media, three as the product manager for off-platform storytelling, primarily negotiating with tech platforms to create user experiences that benefited news consumers.
Sessions from
Industry Leaders
James Zilenziger
Rodman Media, COO
Brandon Foreman
Family Resource Group, Owner
Laurie Tisdale
Cahaba Media Group, Director of Operations
Shane Austerman
Stamats Communications, EVP & COO
Missy Zingsheim
Endeavor Business Media, VP of Sales Operations
Megan Roberts
Hoffmann Media Group, Director of Advertising Operations
Arynne McKenzie
Aysling, Director of Client Engagement
Dan Thurston
Aysling, Director of Engineering
Rudy Pataro
Aysling, CEO
Kathy Kuehling
Aysling, Senior Support Analyst
Nick Pataro
Aysling, Director of Sales
Shalyn Ormsby
Aysling, Senior Client Implementation Specialist
ORBITAL24
The Fall Forum
Agenda
1:00 – 5:00 In-person meetings & workshops
7:00 – 9:00 – Opening Night Welcome Reception at Marriott Terrace
7:30 – Breakfast & Opening Remarks
9:00 – Keynote – Ryan Dohrn | “10 Habits of High-performing Leaders in Media”
10:00 – Client Success Stories & Presentations
10:45 – Break
11:15 – Ad Orbit Rev Ops Panel
12:00 – Lunch and Awards 🏆
1:00 – Breakout Sessions
2:00 – Client Success Stories & Presentations
2:45 – Client-led Roundtables
3:45 – Give Away!
5:15 – Buses Leave for Event at The Rabbit Hole 🥳
7:30 – Day 2 Welcome and Breakfast
9:00 – Keynote – Elite Truong | “Building Products Together: How revenue and content teams can work together to ship and sell your best work”
9:45 – Advertising Trend Report
10:00 – Feature Freakout!
10:45 – Networking Break
11:00 – Ad Orbit in the Future | Product Roadmap
11:45 – Announcement 🤫
12:00 – Lunch & Freakout Winners!
1:00 – Teach & Learn
2:30 – Closing Remarks
Thank You to Our Partners
These incredible businesses are helping us make ORBITAL24 a reality. We are grateful for the support and collaboration of our partners, who share our vision of creating a space for the ad sales community to come together, collaborate, and learn.
