Note: This is an abstract from an article written for our partner Revenews.co.
In response to a 2.97% decline in Q1 2024 advertising revenue, publishers are urged to embrace value-based selling through packaging solutions.
This article advocates for strategic bundling to boost order size, shorten sales cycles, and broaden product offerings.
Key principles include offering options, maintaining transparency, and leveraging comparisons. By anchoring pricing, enhancing transparency, and referencing successful outcomes, publishers can navigate challenges and optimize revenue in a shifting landscape.
Read the full article here on Revenews.co
