by Nick Pataro | Jan 8, 2026 | Blog
Advertising operations sit at the intersection of revenue, inventory, and execution. As media organizations expand across channels and products, the operational model behind ad sales becomes just as important as the sales strategy itself. Two approaches dominate this...
by Nick Pataro | Dec 16, 2025 | Blog
The Backbone of a Modern Media Business Contract-to-cash is the journey an advertising deal takes from the moment it’s sold to the moment revenue is collected. This includes contracts, insertion orders, trafficking, fulfillment, billing, and reconciliation. When this...
by Nick Pataro | Nov 18, 2025 | Blog, News
When you talk to Sam Edelman, one thing becomes clear right away: she moves fast. As a Senior Advertising Partnerships Manager at BenefitHub, Sam sits at the intersection of media, e-commerce, and performance marketing — connecting top consumer brands with millions of...
by Nick Pataro | Jun 23, 2025 | Blog
In today’s fast-paced media environment, ad revenue is only as strong as the system behind it. If your team is still juggling spreadsheets, legacy tools, and fragmented workflows, it’s time to rethink your ad sales strategy. Modern ad operations software and ad sales...
by Nick Pataro | Jun 19, 2025 | Blog
If your ad sales team is still juggling spreadsheets, siloed platforms, and “just checking in” emails, it might be time to rethink your CRM setup. Today’s direct sales model demands more than just hustle. It demands alignment — across your team, your campaigns, and...
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