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Questions a publisher needs to ask when shopping for publishing software – Part 1

This post is the first in a series of questions you as a publisher should ask when interviewing software service providers. The questions will help you find out if a product is the right fit for your business and if it is really going to do what it claims: help you...

What is CRM?

CRM is short for ”Customer Relationship Management” and is a structured system or tool that allows a company to manage relationships, activity and communication with its customers. A CRM software solution typically uses in-house servers (“on-premise”) or...