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Questions a publisher needs to ask when shopping for publishing software – Part 1

Written by Tom Bellen

Published: 02/27/2014

This post is the first in a series of questions you as a publisher should ask when interviewing software service providers. The questions will help you find out if a product is the right fit for your business and if it is really going to do what it claims: help you save time and sell more advertisements.


Is the product designed for the publishing industry?

This should be the first question you ask and possibly the last one you will need to.  There are plenty of great and sleek CRM/sales applications on the market, and they will all say the same thing: we centralize data, eliminate inefficiencies, and give your reps more time to sell!sell!sell!  But a great piece of software needs to do more than that for a publisher. Selling your products is only the start of your business process.  If you want a product to improve how your business operates, it needs to seamlessly take a sale from approval to print.  The product needs a robust cognizance of the publisher’s workflow, so it can be configured to fit your day-day operations, not the other way around.  So when investing in a new product, make sure the product and rep already understand your business model so you don’t have to explain it to them. If you do have to, chances are their solution is not the one you are looking for.


Next Time: Here is our sales process, how will your software enhance it?


POSTED BY Tom Bellen, to contact click here.

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