by Nick Pataro | Nov 12, 2026 | Advertising, Blog
Short answer: Advertising billing software turns signed ad orders into accurate invoices, payments, and revenue entries for publishers, associations, and event organizers. What separates it from generic invoicing is that ad billing is driven by what actually ran, not...
by Nick Pataro | Nov 5, 2026 | Advertising, Blog, Sales
In short: About half of B2B buyers now start their research in an AI chatbot instead of Google. For associations and publishers, that means sponsors and advertisers form opinions about your audience, products, and rates before they ever contact your sales team. You...
by Zach Gilbert | Oct 23, 2018 | Advertising, Blog
You publish a digital magazine or media publication. It’s subscription only. Have you considered running digital advertising on your site in addition to subscription sales? If not, here’s why you should: Digital advertising has become arguably the most important form...
by Chaturi Wijesundera | Feb 25, 2016 | Advertising, Sales
Have you taken some time this year to reflect on your sales process? All too often, salespeople fall into random habits that they consider as part of the “sales process.” Randomness in sales, however, can hinder the ability to reach sales goals. Instead,...
by Chaturi Wijesundera | Feb 8, 2016 | Advertising
The technology industry and the magazine industry have been butting heads since the internet has become an easy and cheap way for companies to advertise. Since then, magazine companies have found it hard to retain customers while competing with tech heavyweights for...
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