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Five Best Ad Servers

What is an ad server? Ad servers are used to manage and display online advertising to users on a website. They allow publishers, advertisers, and ad agencies to manage online advertising campaigns. They make immediate decisions about what ads to place on a website and...

Equip Your Ad Sales Reps with Marketing Tools

Your marketing team members market and your sales reps sell. And never the twain shall meet, right? After all, once the sale is made, it’s made. The rep may email his or her clients individually, but  there’s no need to email customers en masse, as in – good golly! –...

Streamline Your Digital Ad Sales

You publish a digital magazine or media publication. It’s subscription only. Have you considered running digital advertising on your site in addition to subscription sales? If not, here’s why you should: Digital advertising has become arguably the most important form...