Is the Ad-Tech Crisis Overblown?

In 2015 conversations in publishing surrounded problems concerning ad-blocking, ad-fraud, new business models, and more. Media companies seemed to echo each other’s concerns. A chorus of pessimistic voices sounding the alarm for the impending media apocalypse. While none of these concerns are illegitimate there is reason to believe they are overblown. The changes around us could be an indication of a new season, not the end of days. To take a deeper look at this question head over to Exchange Wire.