by Aysling | Dec 2, 2015 | Advertising, Blog, UI/UX
In the last article, I discussed one potential form of monetization by making articles (and other media) commodities through micropayment systems across multiple platforms. Even if we assume that process takes off, I would argue that a “freemium” model...
by Aysling | Nov 30, 2015 | Advertising
Ian Leslie in FT Magazine discusses the paramount issue of advertising: what actually works? Upsets in the digital media landscape and the adjacent evolution in ad tools may be obscuring the real value of advertising. Enthusiasm for engagement without clear metrics...
by Aysling | Nov 20, 2015 | Advertising, Blog, Distribution, Print, UI/UX
In a previous article, I looked at how digital magazine editions could improve. Some of these issues may have contributed to why tablets never took off as a viable alternative to print. As apps like Facebook’s Instant Articles, Apple News, and other services like...
by Aysling | Oct 9, 2015 | Advertising, Facebook, Social Media
When Facebook began changing their algorithms over the last few years, companies and brands saw a massive decrease in organic reach. Essentially, it appeared that Facebook was intentionally removing content from the newsfeeds of people who liked their pages. It seemed...
by Aysling | Oct 8, 2015 | Advertising, Digital Publishing, Social Media
Walt Mossberg (@waltmossberg) of Re/Code (@recode) gives additional insight into why online advertising is problematic. His analysis identifies two issues. First, that information is indiscriminately collected without our consent. Second, that the advertising then...
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