by Aysling | Dec 30, 2015 | Advertising, Digital Publishing
In 2015 conversations in publishing surrounded problems concerning ad-blocking, ad-fraud, new business models, and more. Media companies seemed to echo each other’s concerns. A chorus of pessimistic voices sounding the alarm for the impending media apocalypse....
by Aysling | Dec 11, 2015 | Advertising, Blog
Yahoo recently unveiled a new feature, to the surprise of many of their email users. If you try logging in with an ad blocker installed, you will be prevented from viewing your emails. By doing this, Yahoo is addressing a real issue that will become more common....
by Aysling | Dec 2, 2015 | Advertising, Blog, UI/UX
In the last article, I discussed one potential form of monetization by making articles (and other media) commodities through micropayment systems across multiple platforms. Even if we assume that process takes off, I would argue that a “freemium” model...
by Aysling | Nov 30, 2015 | Advertising
Ian Leslie in FT Magazine discusses the paramount issue of advertising: what actually works? Upsets in the digital media landscape and the adjacent evolution in ad tools may be obscuring the real value of advertising. Enthusiasm for engagement without clear metrics...
by Aysling | Nov 20, 2015 | Advertising, Blog, Distribution, Print, UI/UX
In a previous article, I looked at how digital magazine editions could improve. Some of these issues may have contributed to why tablets never took off as a viable alternative to print. As apps like Facebook’s Instant Articles, Apple News, and other services like...
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