by Aysling | Oct 9, 2015 | Advertising, Facebook, Social Media
When Facebook began changing their algorithms over the last few years, companies and brands saw a massive decrease in organic reach. Essentially, it appeared that Facebook was intentionally removing content from the newsfeeds of people who liked their pages. It seemed...
by Aysling | Oct 8, 2015 | Advertising, Digital Publishing, Social Media
Walt Mossberg (@waltmossberg) of Re/Code (@recode) gives additional insight into why online advertising is problematic. His analysis identifies two issues. First, that information is indiscriminately collected without our consent. Second, that the advertising then...
by Aysling | Oct 7, 2015 | Advertising, Blog
John Macht (@machtHBR) at FIPP makes a rather intriguing comparison between the revolution begun by the famous puppet TV show, the Muppets, and what may happen with ad blocking in the future. Jim Henson was the first person to utilize the cropping power of the frame,...
by Aysling | Sep 28, 2015 | Advertising
What advertisers call “consumers” have become extremely wary of advertising. And the fault lies mostly on the advertisers themselves. For decades, ads were intended to manipulate people into buying things they didn’t need and content was...
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