(877) 297-5464 sales@aysling.com

To Auto-Renew or Not to Auto-Renew?

Many publishers are struggling with the concept of having their subscribers added to an auto-renew program.  Renewal mailings are costly in time and resources, and yet a percentage of subscribers still forget to renew or never get around to it – costing publishers...

Is the Ad-Tech Crisis Overblown?

In 2015 conversations in publishing surrounded problems concerning ad-blocking, ad-fraud, new business models, and more. Media companies seemed to echo each other’s concerns. A chorus of pessimistic voices sounding the alarm for the impending media apocalypse....

Publishing is Now Non-Linear

Ever since the dawn of the written word, much of publishing has been linear. A clear beginning, middle, and end has provided the framework for content over the centuries. As books developed, indexes and codices allowed people to find content without having to...