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To Auto-Renew or Not to Auto-Renew?

Many publishers are struggling with the concept of having their subscribers added to an auto-renew program.  Renewal mailings are costly in time and resources, and yet a percentage of subscribers still forget to renew or never get around to it – costing publishers...

MagHub Partner, SPRYLAB, Announces New Client TI Media, formerly TIME Inc.

TI Media, formerly TIME Inc., selects SPRYLAB’s Purple DS® platform to publish all of its digital magazine titles in the UK London, 30 August 2018 – TI Media, formally Time Inc., has selected SPRYLAB technologies to be its interactive e-publishing platform...

Is the Ad-Tech Crisis Overblown?

In 2015 conversations in publishing surrounded problems concerning ad-blocking, ad-fraud, new business models, and more. Media companies seemed to echo each other’s concerns. A chorus of pessimistic voices sounding the alarm for the impending media apocalypse....

Publishing is Now Non-Linear

Ever since the dawn of the written word, much of publishing has been linear. A clear beginning, middle, and end has provided the framework for content over the centuries. As books developed, indexes and codices allowed people to find content without having to...