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To Auto-Renew or Not to Auto-Renew?

Many publishers are struggling with the concept of having their subscribers added to an auto-renew program.  Renewal mailings are costly in time and resources, and yet a percentage of subscribers still forget to renew or never get around to it – costing publishers...

Is the Ad-Tech Crisis Overblown?

In 2015 conversations in publishing surrounded problems concerning ad-blocking, ad-fraud, new business models, and more. Media companies seemed to echo each other’s concerns. A chorus of pessimistic voices sounding the alarm for the impending media apocalypse....