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MagHub Partner, SPRYLAB, Announces New Client TI Media, formerly TIME Inc.

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Written by Zach Gilbert

Published: 08/30/2018

TI Media, formerly TIME Inc., selects SPRYLAB’s Purple DS® platform to publish all of its digital magazine titles in the UK

London, 30 August 2018 – TI Media, formally Time Inc., has selected SPRYLAB technologies to be its interactive e-publishing platform provider of choice in the UK market. The globally renown publisher has already successfully migrated its market-leading portfolio of digital editions to SPRYLAB’s Purple DS® platform in a migration process that ended this July. The technical and strategic partnership contains all of TI Media’s 39 brands with about 100 apps for tablet and phone.

TI Media’s portfolio, which reaches 16.4 million UK adults monthly, spans a range of interest areas, from entertainment and women’s lifestyle to luxury, sports and technology. Amongst its titles are household names such as Woman’s Weekly and Country Life, as well as specialist titles such as Decanter and Wallpaper*. Its entertainment titles, including What’s on TV and TV Times, sell more than a million copies each week.

TI Media’s aim of switching from their own digital platform to a new one was to find a solution that meets all current expectations, and has progressive options for future development and growth. After an exciting and intensive tender, TI Media has chosen SPRYLAB because of its very flexible and scalable Purple DS® platform, and more than 10 years of publishing experience.

Leonard Burns, Product Manager Digital Editions at TI Media: “Those that have migrated any software platform will know what a daunting task that that can be. Therefore, I was keen to partner with SPRYLAB to utilise their experience and get my hands on the Purple DS® platform. The platform has proven to be an efficient, semi-autonomous publishing platform. The SPRYLAB support team have been responsive and coherent throughout our migration process. And I can say so far so good.”

York Walterscheid, Chief Revenue Officer at SPRYLAB: “It is great that our effort and excellent offerings are attracting more and more interest in the competitive UK market. We are very excited to have the chance to work with TI Media as one of the biggest and highly regarded publishers in the UK. We very much look forward to regularly producing and publishing all of their great digital magazines on our platform. The migration was successful and all titles are live. Now I look forward collaborating and innovating on new ways of efficient and creative publishing.”

About SPRYLAB technologies

SPRYLAB was founded in 2007 by Stephan Heck and Benjamin Kolb and has since then enjoyed a rapid rate of growth. The company now has more than 50 employees and helps brands and marketers to create unique content, apps and services.

SPRYLAB’s products and solutions encourage advanced ways of communication, improve customer retention and facilitate the development of new markets. This gives our customers a clear competitive edge in the digital age. Its diverse customer base includes major publishers such as Axel Springer, Bauer Media, News Corp/NLM and Hubert Burda, as well as customers operating within other industry sectors including Mercedes-Benz, Evonik, Deutsche Bahn, simpleshow and The British Red Cross, amongst others.


The Purple Publishing Suite first appeared in 2012 and was recently re-branded as Purple DS® – Purple Digital Stories. This comprehensive ePublishing solution consists of an array of products and services, and supports publishers and companies along the entire ePublishing process. Regardless of origin (InDesign, CMS, Print, …), anyone can use Purple DS® to develop stimulating and interactive content in the form of native apps, web pages or social media feeds – all without writing a single line of code.

TI Media

TI Media is at the forefront of creating quality content and brands that entertain and fuel the passions of millions of consumers every day. As well as being compelling storytellers, TI Media inspires people and are a trusted voice for their interests. The company’s proud heritage spans over 150 years and includes over 40 of the UK’s best-loved brands including Marie Claire, NME, Wallpaper*, TV Times, Ideal Home, Woman’s Weekly, Horse & Hound, woman&home, Country Life and Decanter.

Interested in learning more about SPRYLAB’s Purple DS? Did you know that Aysling | MagHub is the only North American Purple DS provider, with a direct integration with MagHub? To learn more about Purple DS and MagHub, click here.

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