by Zach Gilbert | Mar 20, 2020 | Blog
Your marketing team members market and your sales reps sell. And never the twain shall meet, right? After all, once the sale is made, it’s made. The rep may email his or her clients individually, but there’s no need to email customers en masse, as in – good golly! –...
by Zach Gilbert | Mar 16, 2020 | Blog, Events
Name: Genay GenereuxPublisher: Encore Media GroupBrief History about the publisher and yourself: Encore is celebrating our 50th anniversary this year! We publish programs for arts venues in both Seattle and San Francisco. We also work with other clients to create...
by Zach Gilbert | Mar 12, 2020 | Blog, Sales
(So That Everyone Succeeds and You Stay Happy) Managing a sales team for your publishing enterprise. Sounds simple, right? After all, good sales people need no managing: just let ’em lose and watch ’em go! If only… Good salespeople do have a lot of get up and go. Or,...
by Zach Gilbert | Mar 9, 2020 | Blog, Podcast
Tom:Hello everybody. Welcome to Tom’s Tips Podcast. I am your host Tom Bellen, Product Manager for MagHub. I am joined as always by our Marketing Director, Zach Gilbert. Zach, how are you doing today? Zach:I’m good, Tom, it’s Friday. Tom:It is...
by Zach Gilbert | Mar 5, 2020 | Blog, Magazine Software
What is a CRM? You know the answer, right? Of course you do! A CRM is a customer relationship manager. It’s a tool that helps you manage all of your interactions with prospects, leads and customers/clients. Sounds simple. But the above is a CRM’s features. Its...
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