by Nick Pataro | Apr 16, 2024 | Blog
Traditionally, publishers have relied on revenue from either subscriptions, advertising, or some combination of both. These buckets haven’t changed a whole lot over the years. However, in an age where digital ad management and proof of performance reporting are...
by Nick Pataro | Apr 9, 2024 | Blog
All buyers want to feel special. Whether it’s shopping for socks, a new car, or even an advertising campaign, customers want to feel like their needs and preferences are being met. That’s why personalization is key in today’s market – and it’s...
by Nick Pataro | Apr 2, 2024 | Blog
For the advertising and publishing industries, ad operations are the unseen gears that propel the visible aspects of ad campaigns. In an ecosystem where user experience is paramount and technology evolves at dizzying speeds, mastering ad operations isn’t just a...
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