by Nick Pataro | Nov 12, 2026 | Advertising, Blog
Short answer: Advertising billing software turns signed ad orders into accurate invoices, payments, and revenue entries for publishers, associations, and event organizers. What separates it from generic invoicing is that ad billing is driven by what actually ran, not...
by Nick Pataro | Nov 5, 2026 | Advertising, Blog, Sales
In short: About half of B2B buyers now start their research in an AI chatbot instead of Google. For associations and publishers, that means sponsors and advertisers form opinions about your audience, products, and rates before they ever contact your sales team. You...
by Nick Pataro | Nov 4, 2026 | Blog
Your AI assistant has never heard of your advertisers Your sales team is probably already using AI. Reps paste notes into ChatGPT to clean up a follow-up email. Managers ask Claude to help structure a forecast review. It helps, up to a point. The problem is what those...
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