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What Advertising Works?

Ian Leslie in FT Magazine discusses the paramount issue of advertising: what actually works? Upsets in the digital media landscape and the adjacent evolution in ad tools may be obscuring the real value of advertising. Enthusiasm for engagement without clear metrics...

Quick Links

MagHub’s Quick Links menu allows easy access to your most frequently visited MagHub screens. Just click on the Quick Links icon and select the page you would like to visit. To show/hide what you want, go to My Preferences to set up. Like this tip? Click here to...

Trends Affecting Regional Publishers

Regional publishing is a mainstay of the print industry. While the rest of print magazines are facing declines, this segment has remained remarkably stable. There are several trends that affect regional publishers such as growing digital use, popularity of social...