by Aysling | Nov 13, 2015 | Blog, UI/UX
In writing this article, I tried out the top digital magazine platforms on an iPad and an Android mobile phone. These included Zinio, Nook, Kindle, Readly, Texture, Magzter, and a few others. What follows are some observances and recommendations for publishers that...
by Aysling | Nov 12, 2015 | Blog
According to this article on Media Village, digital ad spending has increased substantially in recent years, including+29% for the first three quarters of 2015 year-over-year (YOY). In particular, there has been a remarkable increase in ad spend for social and digital...
by Aysling | Nov 9, 2015 | Blog
Through the tumult of changing markets, publishers have needed to reexamine their business strategies. One thing that publishers, especially of print, can be tempted to overlook is the importance of relationships. There are three areas in particular that I believe are...
by Aysling | Nov 6, 2015 | Blog
From a pool of 500 million viewers, Facebook has seen a stratospheric increase in views, going from 4 Billion to 8 Billion since April 2015. The company has been experimenting with video for years now, running countless tests for optimization on a variety of...
by Aysling | Nov 5, 2015 | Blog
As print continues to decline, there has been a steady increase in other revenue sources for B2B media. Events continue to lead the pack with the largest amount of revenue for B2B. Digital climbs ever higher to the point where it will soon eclipse print revenue. The...
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