From a pool of 500 million viewers, Facebook has seen a stratospheric increase in views, going from 4 Billion to 8 Billion since April 2015. The company has been experimenting with video for years now, running countless tests for optimization on a variety of platforms. According to TechCrunch, Facebook may one day make videos available on a smart TV. Even virtual reality is on the table, considering their recent acquisition of Oculus Rift.
Ad Ops Metrics You Should Monitor (and Why)
Ad operations sit at the intersection of sales, fulfillment, and finance. When ad ops metrics aren’t clearly tracked...
