From a pool of 500 million viewers, Facebook has seen a stratospheric increase in views, going from 4 Billion to 8 Billion since April 2015. The company has been experimenting with video for years now, running countless tests for optimization on a variety of platforms. According to TechCrunch, Facebook may one day make videos available on a smart TV. Even virtual reality is on the table, considering their recent acquisition of Oculus Rift.
Magazine Ad Inventory Optimization to Drive More Revenue
Ad inventory is a vital asset in magazine publishing. It's the lifeblood that fuels revenue growth. Yet, managing this asset is no easy task. It requires a delicate balance of...
