From a pool of 500 million viewers, Facebook has seen a stratospheric increase in views, going from 4 Billion to 8 Billion since April 2015. The company has been experimenting with video for years now, running countless tests for optimization on a variety of platforms. According to TechCrunch, Facebook may one day make videos available on a smart TV. Even virtual reality is on the table, considering their recent acquisition of Oculus Rift.
The Modern Media Team’s Guide to Ad Sales Software
In today’s fast-paced media environment, ad revenue is only as strong as the system behind it. If your team is still juggling spreadsheets, legacy tools, and fragmented...
