As print continues to decline, there has been a steady increase in other revenue sources for B2B media. Events continue to lead the pack with the largest amount of revenue for B2B. Digital climbs ever higher to the point where it will soon eclipse print revenue. The final big source of revenue is data. Other than print, all of these sources seem to be on an upward trend for the first quarter of 2015.
Ad inventory is a vital asset in magazine publishing. It's the lifeblood that fuels revenue growth. Yet, managing this asset is no easy task. It requires a delicate balance of...
Tracking how well your advertising sales team performs is important for business growth. It helps you stay competitive in today's changing market. As digital advertising and...
Understanding the lifetime value (LTV) of your customers is crucial for any business, especially in ad sales. It helps in forecasting revenue and making informed decisions about...
