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Recorded Webinar

Improve Audience Cost of Acquisition (CAC)

Strategies for 2024

What is your audience CAC?


In this webinar, we look at strategies publishers deploy to help improve audience acquisition efforts and reduce costs. Ad Orbit’s partner, NPS Media Group, presents several case studies with examples.


  • Understanding CAC Metrics: Explore the significance of Audience Cost of Acquisition and how it impacts your business growth.
  • Targeting the Right Audience: Learn effective techniques to identify and reach your ideal audience segments.
  • Optimizing Marketing Channels: Discover strategies to maximize ROI by choosing the most cost-effective channels.
  • Conversion Rate Optimization: Uncover tactics to enhance conversion rates and reduce acquisition costs.
  • Q&A Session: Get your burning questions answered by our panel of experts.

About the Speakers

erik kammerzelt<br />

Natalie Dayton

NPS Media Group

erik kammerzelt<br />

Jared Katzman

NPS Media Group

erik kammerzelt<br />

Elley Castle

NPS Media Group

nick pataro<br />

Nick Pataro

Ad Orbit