The technology industry and the magazine industry have been butting heads since the internet has become an easy and cheap way for companies to advertise. Since then, magazine companies have found it hard to retain customers while competing with tech heavyweights for them. Recently, five top magazine media executives came together to discuss the ways in which their companies hope to grow and disrupt the magazine industry. Take a look at the solutions they came up with here.
Magazine Ad Inventory Optimization to Drive More Revenue
Ad inventory is a vital asset in magazine publishing. It's the lifeblood that fuels revenue growth. Yet, managing this asset is no easy task. It requires a delicate balance of...
