The technology industry and the magazine industry have been butting heads since the internet has become an easy and cheap way for companies to advertise. Since then, magazine companies have found it hard to retain customers while competing with tech heavyweights for them. Recently, five top magazine media executives came together to discuss the ways in which their companies hope to grow and disrupt the magazine industry. Take a look at the solutions they came up with here.
The Modern Media Team’s Guide to Ad Sales Software
In today’s fast-paced media environment, ad revenue is only as strong as the system behind it. If your team is still juggling spreadsheets, legacy tools, and fragmented...