About Ad Orbit
Ad Orbit is the modern commercial operations platform built specifically for publishers. Originally developed within the Fry Family Network and commercialized in 2013, the platform was created to give media companies a smarter, more unified way to manage advertising and revenue workflows — from first customer contact through final layout and production.
In June 2024, Ad Orbit entered a new stage of growth when it was acquired by Valsoft Corporation, a global leader in vertical-market software. This partnership enables us to invest even more deeply in innovation, long-term stability, and the features publishers need to thrive in a fast-changing media landscape.
Our mission is simple: build a platform that supports publishers’ commercial operations so they can educate, inform, and entertain their audiences. Every day, our team works to ensure that Ad Orbit helps publishers reduce complexity, uncover opportunities, and run their business more effectively across print, digital, events, and beyond.
Our Team & Commitment
Ad Orbit is built and supported by a dedicated product and customer organization based in Ann Arbor, Michigan, strengthened by global resources through Valsoft. Our engineers, product managers, customer success specialists, and onboarding experts partner directly with publishers, associations, and advertisers to deliver solutions rooted in real-world workflows.
Honored to support hundreds of multi-brand media companies, we continue to evolve Ad Orbit based on the needs and feedback of our customers. This partnership-first approach ensures a steady stream of improvements, features, and innovations that help publishers operate more efficiently and confidently across every commercial function, ensuring Ad Orbit remains a platform built for publishers, by publishers.
Our promise is to deliver technology that is stable, intuitive, and future-ready — the only system publishers need to power every commercial department of their business.
Built for today. Prepared for tomorrow. Backed by Valsoft.
Carrie Bodenmiller
Finance Director
Nick Pataro
Sales Director
Arynne McKenzie
Director of Client Engagement
Rudy Pataro
Managing Director
Jalyn Putman
Account Executive
Jenny Oister
Account Executive
Cassie Pataro
QA Analyst
Bill Murray
Groundskeeper
Brook Williams
Software Engineer
Thanos
Budget Analyst
Joe Carr
Software Engineer
Amber Estes
Support Analyst
Boba Fett
Debt Collector
Dan Thurston
Director of Technology
Kathy Kuehling
Support Analyst
Shalyn Ormsby
Senior Implementation Specialist
Michael Scott
Regional Manager
Kimberly Holmes
Support Analyst
Ron Swanson
Director
Ready to get started?
Let us show you the difference Ad Orbit can make for your advertising-based business. Schedule a FREE demo with our team and initiate the launch sequence!