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Advertising operations, often referred to as “ad ops,” are where strategy, execution, and revenue come together. But for many media teams, ad ops is also a major source of workflow friction. Manual steps, disconnected tools, and repetitive tasks slow down teams,...
Forecasting advertising revenue has always been a balancing act. Media organizations need to predict future performance using incomplete information, changing demand, and inventory that’s constantly in motion. When forecasting is inaccurate, the consequences...
The Sales Blueprint: Dina Turner on Luxury Markets, Persistence, and the Power of Relationships In luxury advertising, persistence alone isn’t enough. How you persist matters. For Dina Turner, success comes from consistency, honesty, and knowing when to push — and...
Advertising operations sit at the intersection of revenue, inventory, and execution. As media organizations expand across channels and products, the operational model behind ad sales becomes just as important as the sales strategy itself. Two approaches dominate this...
The Sales Blueprint: Eileen Sperry on Building Relationships, Retaining 95% of Clients, and Why She Sends Girl Scout Cookies When you talk to Eileen Sperry, one thing becomes clear pretty quickly: consistency is her superpower. As an Advertising Account Executive at...
The Backbone of a Modern Media Business Contract-to-cash is the journey an advertising deal takes from the moment it’s sold to the moment revenue is collected. This includes contracts, insertion orders, trafficking, fulfillment, billing, and reconciliation. When this...
The final stretch of the year is busy for every publisher. Campaigns are wrapping, renewals are closing, invoices are flying, and teams are already thinking about what next year needs to look like. That’s exactly why Q4 is the right time to step back and clean things...
When you talk to Sam Edelman, one thing becomes clear right away: she moves fast. As a Senior Advertising Partnerships Manager at BenefitHub, Sam sits at the intersection of media, e-commerce, and performance marketing — connecting top consumer brands with millions of...
In today’s fast-paced media environment, ad revenue is only as strong as the system behind it. If your team is still juggling spreadsheets, legacy tools, and fragmented workflows, it’s time to rethink your ad sales strategy. Modern ad operations software and ad sales...
If your ad sales team is still juggling spreadsheets, siloed platforms, and “just checking in” emails, it might be time to rethink your CRM setup. Today’s direct sales model demands more than just hustle. It demands alignment — across your team, your campaigns, and...
Pricing your ad inventory isn’t just a finance decision — it’s a strategic one that can shape how you sell, who you attract, and how fast your revenue grows. Whether you’re offering direct-sold placements, newsletter sponsorships, or podcast inventory, one question...
Incentives shape outcomes. And for publishers and media companies, few incentives matter more than how you pay your ad sales team. A well-designed commission structure doesn’t just reward top performers — it drives the behaviors that lead to sustainable, high-quality...
Digital ad operations are more complex than ever. Media companies are juggling fragmented tools, multiple platforms, and growing demands from clients who expect faster turnarounds and flawless delivery. To keep up, many are turning to workflow automation — not just...