Data to Deals: A GTM Playbook for B2B Publishers with Dan Barry

Unlock the power of data to drive ad sales success. In this session, we’ll break down a go-to-market (GTM) strategy that helps B2B publishers target the right advertisers, execute effective outreach, and optimize for long-term revenue growth.

What You’ll Learn:

• How to assess and leverage audience and campaign data for smarter sales decisions
• Targeting strategies to prioritize advertisers based on real insights, not assumptions
• Best practices for setting up outbound infrastructure and sales triggers
• A framework for feedback loops, A/B testing, and continuous optimization

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