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Expert tips, ideas, and guides on maximizing your ad revenue

Top 5 Challenges in Ad Ops (and How Automation Solves Them)

Top 5 Challenges in Ad Ops (and How Automation Solves Them)

Advertising operations, often referred to as “ad ops,” are where strategy, execution, and revenue come together. But for many media teams, ad ops is also a major source of workflow friction. Manual steps, disconnected tools, and repetitive tasks slow down teams,...

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How to Manage a Sales Team

Managing a sales team for your publishing enterprise. Sounds simple, right? After all, good sales people need no managing: just let ’em lose and watch ’em go!

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