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Is your team using your ad sales CRM to its full potential? We find that many businesses are either not using their ad sales CRM system at all or only taking advantage of a small percentage of its capabilities. This is a missed opportunity for revenue growth and...
Yahoo prevents ad block users from accessing email, but are they really taking care of the real problem?
Improving the ad experience for users may ensure that the ad-pocalypse does not gut current ad supported publishing models and ensures longevity for freemium models.
Articles are the new commodities. What platform will emerge to facilitate micropayments for access to articles across various content creators? There are other areas publishers could improve the experience of their audience.
Regional publishing is a mainstay of the print industry. While the rest of print magazines are facing declines, this segment has remained remarkably stable. There are several trends that affect regional publishers such as growing digital use, popularity of social...
Some digital magazines lack an easy, enjoyable reader experience. Here are some tips to make the most of your digital edition.
According to this article on Media Village, digital ad spending has increased substantially in recent years, including+29% for the first three quarters of 2015 year-over-year (YOY). In particular, there has been a remarkable increase in ad spend for social and digital...
Through the tumult of changing markets, publishers have needed to reexamine their business strategies. One thing that publishers, especially of print, can be tempted to overlook is the importance of relationships. There are three areas in particular that I believe are...
From a pool of 500 million viewers, Facebook has seen a stratospheric increase in views, going from 4 Billion to 8 Billion since April 2015. The company has been experimenting with video for years now, running countless tests for optimization on a variety of...
As print continues to decline, there has been a steady increase in other revenue sources for B2B media. Events continue to lead the pack with the largest amount of revenue for B2B. Digital climbs ever higher to the point where it will soon eclipse print revenue. The...
The Weather Channel is cutting back on much of their current programming to focus on their main offering: information about the weather. As publishers grow, so does the temptation to expand beyond their foundation. Virtually all successful brands face this temptation...
10 Ideas from FIPP World Congress Premium and longform content is becoming increasingly valuable Deals can come from unlikely places Video is a priority Integrated content on social platforms will be huge Culture trumps strategy Podcasting is hot once again...
The wedding industry is a multi-billion dollar market. Publishers within that space are looking to boost revenue streams by combining ideas in content with execution services. A primary example is how The Knot, a bridal magazine, purchased GigMasters, an event...