With many publishers investing more time and money into digital media, the traditional ad sales dynamic between clients and salespeople has changed. Now, clients are more involved in the sales process than ever before. In this post by Folio:, publishing industry sales executives talk about how the client-salesperson relationship has changed and what they are doing to adapt.
Ad inventory is a vital asset in magazine publishing. It's the lifeblood that fuels revenue growth. Yet, managing this asset is no easy task. It requires a delicate balance of...
Tracking how well your advertising sales team performs is important for business growth. It helps you stay competitive in today's changing market. As digital advertising and...
Understanding the lifetime value (LTV) of your customers is crucial for any business, especially in ad sales. It helps in forecasting revenue and making informed decisions about...
