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Evolving the Ad Sales Relationship

Written by Chaturi Wijesundera

Published: 03/21/2016

With many publishers investing more time and money into digital media, the traditional ad sales dynamic between clients and salespeople has changed. Now, clients are more involved in the sales process than ever before. In this post by Folio:, publishing industry sales executives talk about how the client-salesperson relationship has changed and what they are doing to adapt.


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