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If your ad sales team is still juggling spreadsheets, siloed platforms, and “just checking in” emails, it might be time to rethink your CRM setup. Today’s direct sales model demands more than just hustle. It demands alignment — across your team, your campaigns, and...
Efficiency is the key to success for most businesses. And in the digital age, the tools you have in your arsenal can significantly help improve your efficiency. One such tool is a CRM system. Specifically designed for publishers, it can streamline operations, boost...
You can't sell what you haven't got. If your ad sales reps consistently struggle to meet their quotas, or if you frequently run out of ad space on your website or in your publication, you should take a closer look at your ad inventory. Without understanding the...
Is your ad sales team generating enough leads? Are you constantly struggling to meet your targets and close deals? If so, it's time to start digging for hidden gold within. As a sales team, we often focus on sourcing leads externally. However, there is a treasure...
Deadlines are sacred commitments that often dictate the success or failure of a campaign. But for anyone who has been around the publishing industry for more than a few minutes, getting advertisers to meet deadlines is no easy feat. The process can be plagued with...
How is your advertising sales team managing their pipelines and deals? Do you use spreadsheets? Are you using a Freemium sales CRM tool or a generalist solution? Now the more important question: is your current system efficient enough to help you meet your sales...
Does your ad sales team know what they'll earn for each successful sale? A well-structured commission plan can motivate your team and incentivize them to achieve better results. However, creating an effective sales commission plan requires a lot of thought and...
Is your team using your ad sales CRM to its full potential? We find that many businesses are either not using their ad sales CRM system at all or only taking advantage of a small percentage of its capabilities. This is a missed opportunity for revenue growth and...
The advertising world is volatile, with trends and technologies constantly shifting the sands beneath the feet of even the most agile advertising executives. For those deep in the trenches of ad operations, navigating the complexities of audience targeting, pricing,...
“My biggest takeaway was listening to other users of Ad Orbit and how they're using the system...it was very productive for me. Last year, we brought three people; this year, we brought four. I think the fact that Ad Orbit does these user forums is a testimony to...
Starbucks isn’t wildly successful because of its superior coffee. In fact, you likely have a local coffee shop with better coffee than Starbucks, so why do most people opt for the slightly burnt-tasting Starbucks coffee? Consistency. When someone buys coffee from...
Note: This is an abstract from an article written for our partner Revenews.co. In response to a 2.97% decline in Q1 2024 advertising revenue, publishers are urged to embrace value-based selling through packaging solutions. This article advocates for strategic bundling...
Traditionally, publishers have relied on revenue from either subscriptions, advertising, or some combination of both. These buckets haven’t changed a whole lot over the years. However, in an age where digital ad management and proof of performance reporting are...