Ad inventory is a vital asset in magazine publishing. It's the lifeblood that fuels revenue growth. Yet, managing this asset is no easy task. It requires a delicate balance of supply and demand, pricing, and placement. This is where Magazine Ad Inventory Optimization...
Does your ad sales team know what they'll earn for each successful sale? A well-structured commission plan can motivate your team and incentivize them to achieve better results. However, creating an effective sales commission plan requires a lot of thought and...
Is your team using your ad sales CRM to its full potential? We find that many businesses are either not using their ad sales CRM system at all or only taking advantage of a small percentage of its capabilities. This is a missed opportunity for revenue growth and...
The advertising world is volatile, with trends and technologies constantly shifting the sands beneath the feet of even the most agile advertising executives. For those deep in the trenches of ad operations, navigating the complexities of audience targeting, pricing,...
“My biggest takeaway was listening to other users of Ad Orbit and how they're using the system...it was very productive for me. Last year, we brought three people; this year, we brought four. I think the fact that Ad Orbit does these user forums is a testimony to...
Starbucks isn’t wildly successful because of its superior coffee. In fact, you likely have a local coffee shop with better coffee than Starbucks, so why do most people opt for the slightly burnt-tasting Starbucks coffee? Consistency. When someone buys coffee from...
Note: This is an abstract from an article written for our partner Revenews.co. In response to a 2.97% decline in Q1 2024 advertising revenue, publishers are urged to embrace value-based selling through packaging solutions. This article advocates for strategic bundling...
Traditionally, publishers have relied on revenue from either subscriptions, advertising, or some combination of both. These buckets haven’t changed a whole lot over the years. However, in an age where digital ad management and proof of performance reporting are...
All buyers want to feel special. Whether it's shopping for socks, a new car, or even an advertising campaign, customers want to feel like their needs and preferences are being met. That's why personalization is key in today's market – and it's no different when it...
For the advertising and publishing industries, ad operations are the unseen gears that propel the visible aspects of ad campaigns. In an ecosystem where user experience is paramount and technology evolves at dizzying speeds, mastering ad operations isn't just a best...
Marketing and advertising have evolved into complex arenas brimming with data, strategy, interaction, and innovation. In this competitive landscape and with diverse products to sell, ad sales efficiency is the warp and weft defining success. With Ad Sales Management...
Are you shopping around for an ad operations platform for your business? Every click and impression counts, collectively forming the backbone of profitability for publishers and ad revenue-based businesses. And having a way to effectively manage, measure, and plan...
In the whirlwind of today's digital era, the terrain of media purchasing has experienced substantial shifts. With a new generation of busy professionals at the forefront, the old engagement methods are rapidly becoming obsolete. With the rising trend of remote work...