When addressing issues in the media workflow, finding a cohesive and efficient solution can border the impossible.
Fortunately, Cahaba Media Group, a renowned media company focused on producing trade magazines, digital media, and events, found an answer in our SendMyAd and Ad Orbit integration.
An answer that not only streamlined their ad collection but also revolutionized their workflow processes.
Cahaba Media Group adopted SendMyAd to tackle the common issues that plagued their operations: scattered ad collections, frequent client errors in upload size, ad type, and file type, as well as an inefficiency eating away at the designers’ time.
By integrating SendMyAd with their existing Ad Orbit system, they were able to centralise their ad submissions, minimize errors, and remarkably improve efficiency. Their custom CRM integration proved to be beneficial for both their team and clients alike.
Laurie Tisdale, the Director of Operations at Cahaba Media Group, paints a vivid picture of the transformation SendMyAd brought in their workflow.
According to Laurie, the integration of SendMyAd to Ad Orbit eliminated the need for designers to interrupt their work to download and preflight ads. The clients who were uploading could now see what needed to be fixed, and the ad requests were sent straight to SendMyAd, making the process quicker and accurate.
The time saved in downloading and uploading reports to SendMyAd or creating individual ad requests amounted to an astounding 90% of an individual’s work time.
This seamless integration not only saved time but also enhanced the user experience for clients. A significant majority, around 75-80%, adopted the new system, praising its user-friendly interface and real-time adjustments.
Moreover, the SendMyAd and Ad Orbit integration enabled the client services team at Cahaba Media Group to stop checking different sources for ads.
They could now see everything in one spot, further saving time and avoiding confusion.
The experience with the Blanchard Systems team in this process was equally commendable. They were quick to resolve any issues and provided excellent client success services.
To summarize, the integration of SendMyAd with Ad Orbit was a definitive solution to the workflow issues at Cahaba Media Group.
It helped streamline their operations, minimized errors, and dramatically enhanced efficiencies.
It proved to be a great platform for ad collection, giving clients the ability to see their ad related issues and correcting them in real time, while saving the publisher from potential battles.
To learn more about how Cahaba Media Group improved their workflow with the integration of SendMyAd and Ad Orbit, click here.
To get a personalized look at what Ad Orbit can do for your team, book a demo.
