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Incentives shape outcomes. And for publishers and media companies, few incentives matter more than how you pay your ad sales team. A well-designed commission structure doesn’t just reward top performers — it drives the behaviors that lead to sustainable, high-quality...
This post is the sixth in a series of questions you as a publisher should ask when interviewing software service providers. (View the sixth question here.) The questions will help you find out if a product is the right fit for you business and if it is really going to...
This post is the sixth in a series of questions you as a publisher should ask when interviewing software service providers. (View the fifth question here.) The questions will help you find out if a product is the right fit for you business and if it is really going to...
This post is the fifth in a series of questions you as a publisher should ask when interviewing software service providers. (View the fourth question here.) The questions will help you find out if a product is the right fit for you business and if it is really going...
This post is the fourth in a series of questions you as a publisher should ask when interviewing software service providers. (View the third question here.) The questions will help you find out if a product is the right fit for you business and if it is really going...
This post is the third in a series of questions you as a publisher should ask when interviewing software service providers. (View the second question here.) The questions will help you determine if a product is the right fit for you business and if it is really going...
No matter how big or how small your company is, following good CRM practices is the best way to ensure a successful implementation of any new system. Companies must be fully on-board and need to instill a customer-centric strategy first and foremost. Of course...
This post is the second in a series of questions you as a publisher should ask when interviewing software service providers. (View the first question here.) The questions will help you determine if a product is the right fit for you business and if it is really going...
Bigger isn't always best Your CRM (Customer Relationship Management) tool should fit your business model and goals. Selecting a CRM is critical to the success of your business. While a well-known, brand name solution may be the path of least resistance in your...
This post is the first in a series of questions you as a publisher should ask when interviewing software service providers. The questions will help you find out if a product is the right fit for your business and if it is really going to do what it claims: help you...
CRM is short for ''Customer Relationship Management'' and is a structured system or tool that allows a company to manage relationships, activity and communication with its customers. A CRM software solution typically uses in-house servers (“on-premise”) or online...