10 Ideas from FIPP World Congress

10 Ideas from FIPP World Congress

1. Premium and longform content is becoming increasingly valuable
2. Deals can come from unlikely places
3. Video is a priority
4. Integrated content on social platforms will be huge
5. Culture trumps strategy
6. Podcasting is hot once again
7. Micropayments for content are now and option
8. Print is evolving
9. Media companies are formulating response to ad blocking
10. The role of the editor is changing

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