Gene Ely and Rebecca Harris at Media Life Magazine took a look at all of the discussion concerning advertising shifts and doomsaying. In this article, they draw different conclusions by examining some of the assumptions commonly made by advertisers, arguing that it it’s not advertising that people don’t like, it’s the crappy in-your-face advertising that people want to block. Internet ads are often irrelevant, intrusive, manipulative, unoriginal, and generally disrupt the experience. Ely and Harris claim that the obsession of automation has led to a lack of imagination on Madison Avenue and caused consumers to want to block the now crappy ads.
Read the entire article here.
Magazine Ad Inventory Optimization to Drive More Revenue
Ad inventory is a vital asset in magazine publishing. It's the lifeblood that fuels revenue growth. Yet, managing this asset is no easy task. It requires a delicate balance of...
