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Automation: More Than Marketing

Written by Zach Gilbert

Published: 10/30/2018

You’ve probably realized by now that automation is the big trend in the world right now. It doesn’t matter what industry you are in, everyone is talking about automation. Many times, automation is referring to some type of marketing campaign, perhaps where a person opens an email, and they are sent another one based on their actions. However, with MagHub we have created our own automation platform that goes far beyond email marketing campaigns. Here are three of the many types of automation workflows you can leverage with MagHub.

Ad Tickets

With the Ad Tickets Workflow Type chosen, you can set various initial conditions pertinent to ad tickets. Whether there have been actions completed on the ticket, or perhaps the ticket files were adjusted/deleted. Regardless of the initial condition chosen, you can then have Yes/No variables established, with activities such as Slack messages, comments, and ticket property updates.


This is probably one of our most used workflow types. There are endless opportunities with this workflow as it’s based purely on your contacts in MagHub. One initial condition available is detecting a Dynamic Attribute change. Perhaps you have created the Dynamic Attribute, “Attended XYZ Conference”. You can then create a workflow that recognizes that if a contact has the Dynamic Attribute, “Attended XYZ Conference” as Yes, an action is performed. Perhaps it’s an automatic email, a to-do task for your sales team, or a simple Slack message notifying a specific channel. After the workflow is created, you can then batch import your contacts that should have that Dynamic Attribute (perhaps you just imported a conference list). Those contacts are now enrolled in the workflow. Contacts Automation Workflow paired with Dynamic Attributes can create many possibilities to manage your ad sales business.

Support Tickets

Similar to Ad Tickets, with Support Tickets Automation Workflow, there are various conditions available pertaining to Support tasks. Did you know that we use multiple Support Ticket Workflows for our business? Whenever a client submits a Support Ticket, it’ll create Slack notifications, emails, ownership changes, etc. allowing our team to be notified of the situation immediately and respond in a moment’s notice.

These are just a few of the many possibilities with MagHub’s Automation Engine, and with our Mandrill and MailChimp integrations, the possibilities only become greater. If you’re a current client and would like to see how the Automation module will automate your business, and save you time and money, submit a support ticket and we’ll be in touch shortly. If you’ve just started exploring MagHub, click here and we’ll be happy to show you how the MagHub platform can be your all-in-one media publishing software.

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