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Note: This is an abstract from an article written for our partner Revenews.co. In response to a 2.97% decline in Q1 2024 advertising revenue, publishers are urged to embrace value-based selling through packaging solutions. This article advocates for strategic bundling...
Bigger isn't always best Your CRM (Customer Relationship Management) tool should fit your business model and goals. Selecting a CRM is critical to the success of your business. While a well-known, brand name solution may be the path of least resistance in your...
This post is the first in a series of questions you as a publisher should ask when interviewing software service providers. The questions will help you find out if a product is the right fit for your business and if it is really going to do what it claims: help you...
CRM is short for ''Customer Relationship Management'' and is a structured system or tool that allows a company to manage relationships, activity and communication with its customers. A CRM software solution typically uses in-house servers (“on-premise”) or online...