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Make-goods are one of the most persistent and expensive challenges in media ad operations. While they’re often viewed as an unavoidable cost of doing business, excessive make-goods usually point to deeper operational issues: poor delivery visibility,...
The advertising world is volatile, with trends and technologies constantly shifting the sands beneath the feet of even the most agile advertising executives. For those deep in the trenches of ad operations, navigating the complexities of audience targeting, pricing,...
“My biggest takeaway was listening to other users of Ad Orbit and how they're using the system...it was very productive for me. Last year, we brought three people; this year, we brought four. I think the fact that Ad Orbit does these user forums is a testimony to...
Starbucks isn’t wildly successful because of its superior coffee. In fact, you likely have a local coffee shop with better coffee than Starbucks, so why do most people opt for the slightly burnt-tasting Starbucks coffee? Consistency. When someone buys coffee from...
Note: This is an abstract from an article written for our partner Revenews.co. In response to a 2.97% decline in Q1 2024 advertising revenue, publishers are urged to embrace value-based selling through packaging solutions. This article advocates for strategic bundling...
Traditionally, publishers have relied on revenue from either subscriptions, advertising, or some combination of both. These buckets haven’t changed a whole lot over the years. However, in an age where digital ad management and proof of performance reporting are...
All buyers want to feel special. Whether it's shopping for socks, a new car, or even an advertising campaign, customers want to feel like their needs and preferences are being met. That's why personalization is key in today's market – and it's no different when it...
For the advertising and publishing industries, ad operations are the unseen gears that propel the visible aspects of ad campaigns. In an ecosystem where user experience is paramount and technology evolves at dizzying speeds, mastering ad operations isn't just a best...
Marketing and advertising have evolved into complex arenas brimming with data, strategy, interaction, and innovation. In this competitive landscape and with diverse products to sell, ad sales efficiency is the warp and weft defining success. With Ad Sales Management...
Are you shopping around for an ad operations platform for your business? Every click and impression counts, collectively forming the backbone of profitability for publishers and ad revenue-based businesses. And having a way to effectively manage, measure, and plan...
In the whirlwind of today's digital era, the terrain of media purchasing has experienced substantial shifts. With a new generation of busy professionals at the forefront, the old engagement methods are rapidly becoming obsolete. With the rising trend of remote work...
For media professionals and publishers, staying at the forefront of the rapidly changing media landscape is not just an aspiration, it's a business imperative. In a digital environment that's more connected and competitive than ever, high-quality conferences provide a...
Want to be more efficient in your ad sales business? Here’s how ad sales management software can help streamline operations.