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Understanding the lifetime value (LTV) of your customers is crucial for any business, especially in ad sales. It helps in forecasting revenue and making informed decisions about marketing spend and customer acquisition strategies. Creating an LTV calculator tailored...
Your marketing team members market and your sales reps sell. And never the twain shall meet, right? After all, once the sale is made, it’s made.
Encore is celebrating their 50th anniversary this year! Join Genay Genereux as she explains how the Fall Forum impacted Encore’s publication business.
Managing a sales team for your publishing enterprise. Sounds simple, right? After all, good sales people need no managing: just let ’em lose and watch ’em go!
That’s right, based on listener feedback, we’ve decided to move our podcast to Prior-Release moving forward!
What is a CRM? You know the answer, right? Of course you do! A CRM is a customer relationship manager.
Selling today – especially in media and magazine sales – sales pros need more than mad skillz: they need the right tools.
Think the MagHub Fall Forum is just for long time MagHub clients? Think again! Learn what new client, Rowland Publishing, gained from the MagHub Fall Forum.
On this month’s Podcast join Product Director, Tom, and Marketing Director, Zach, as they discuss the most recent product releases, cat facts, and movie trivia.
What are Trigger Events? A trigger event is an occurrence that opens the door for a sales opportunity. These events aren’t going to totally take over outbound prospecting, but they’ll certainly help you fill a bigger pipeline.
We’re travelin’ men and women this year! That’s right, MagHub is coming to publishing conferences, expos and expos near (and far from) you in 2020.
What seems like a whole year ago (well technically it was), we’re back with Season Three of Tom’s Tips Podcast! Join us as we discuss MagHub, Cats, and Movies!
With 2020 well underway, join us as we take a step back and look at all of the additions and improvements added to MagHub in 2019.