Active listening is an art, requiring focused attention and discipline. Sales requires active listening more than most professions. Listening to prospects helps unveil the needs they are actually trying to fulfill and saves time for both the sales person and the prospect. Selling ads in a publication is no different. This article examines how to practice active listening in greater depth.
Magazine Ad Inventory Optimization to Drive More Revenue
Ad inventory is a vital asset in magazine publishing. It's the lifeblood that fuels revenue growth. Yet, managing this asset is no easy task. It requires a delicate balance of...
