Active listening is an art, requiring focused attention and discipline. Sales requires active listening more than most professions. Listening to prospects helps unveil the needs they are actually trying to fulfill and saves time for both the sales person and the prospect. Selling ads in a publication is no different. This article examines how to practice active listening in greater depth.
Avoid These Common Mistakes in Your Ad Operations
The advertising world is volatile, with trends and technologies constantly shifting the sands beneath the feet of even the most agile advertising executives. For those deep in...
