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Efficiency is the key to success for most businesses. And in the digital age, the tools you have in your arsenal can significantly help improve your efficiency. One such tool is a CRM system. Specifically designed for publishers, it can streamline operations, boost...
According to this article on Media Village, digital ad spending has increased substantially in recent years, including+29% for the first three quarters of 2015 year-over-year (YOY). In particular, there has been a remarkable increase in ad spend for social and digital...
Through the tumult of changing markets, publishers have needed to reexamine their business strategies. One thing that publishers, especially of print, can be tempted to overlook is the importance of relationships. There are three areas in particular that I believe are...
From a pool of 500 million viewers, Facebook has seen a stratospheric increase in views, going from 4 Billion to 8 Billion since April 2015. The company has been experimenting with video for years now, running countless tests for optimization on a variety of...
As print continues to decline, there has been a steady increase in other revenue sources for B2B media. Events continue to lead the pack with the largest amount of revenue for B2B. Digital climbs ever higher to the point where it will soon eclipse print revenue. The...
The Weather Channel is cutting back on much of their current programming to focus on their main offering: information about the weather. As publishers grow, so does the temptation to expand beyond their foundation. Virtually all successful brands face this temptation...
10 Ideas from FIPP World Congress Premium and longform content is becoming increasingly valuable Deals can come from unlikely places Video is a priority Integrated content on social platforms will be huge Culture trumps strategy Podcasting is hot once again...
The wedding industry is a multi-billion dollar market. Publishers within that space are looking to boost revenue streams by combining ideas in content with execution services. A primary example is how The Knot, a bridal magazine, purchased GigMasters, an event...
YouTube is launching an ad-free subscription service called YouTube Red, and forcing major contributors to, "sign-up, or else." This mafia-type move by YouTube will ultimately benefit creators, but it also has major drawbacks for companies like ESPN who, because...
One of the most difficult declines for the magazine industry has been in newsstand sales. As these sales have continued to diminish, the magazine industry has been looking for ways to make the distribution of print more efficient and adaptive. TNG, one of the giants...
Next Week, October 19-21, MagHub will be exhibiting at a major media conference, The Folio: Show, in New York City, alongside sister company, Fry Communications, Inc.. The show’s main purpose is to provide the essential tools publishers need to navigate change in the...
Antoine Boulin at Digiday discusses some of the shortcomings of native advertising. While many organizations are upping their budgets to include native advertising, there are a couple notable downsides. First, is the lack of measurability. The second and more...
John Macht (@machtHBR) at FIPP makes a rather intriguing comparison between the revolution begun by the famous puppet TV show, the Muppets, and what may happen with ad blocking in the future. Jim Henson was the first person to utilize the cropping power of the frame,...