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The advertising world is volatile, with trends and technologies constantly shifting the sands beneath the feet of even the most agile advertising executives. For those deep in the trenches of ad operations, navigating the complexities of audience targeting, pricing,...
YouTube is launching an ad-free subscription service called YouTube Red, and forcing major contributors to, "sign-up, or else." This mafia-type move by YouTube will ultimately benefit creators, but it also has major drawbacks for companies like ESPN who, because...
One of the most difficult declines for the magazine industry has been in newsstand sales. As these sales have continued to diminish, the magazine industry has been looking for ways to make the distribution of print more efficient and adaptive. TNG, one of the giants...
Next Week, October 19-21, MagHub will be exhibiting at a major media conference, The Folio: Show, in New York City, alongside sister company, Fry Communications, Inc.. The show’s main purpose is to provide the essential tools publishers need to navigate change in the...
Antoine Boulin at Digiday discusses some of the shortcomings of native advertising. While many organizations are upping their budgets to include native advertising, there are a couple notable downsides. First, is the lack of measurability. The second and more...
John Macht (@machtHBR) at FIPP makes a rather intriguing comparison between the revolution begun by the famous puppet TV show, the Muppets, and what may happen with ad blocking in the future. Jim Henson was the first person to utilize the cropping power of the frame,...
Publishers recognize that major social media platforms are both a threat and opportunity. As a result, they have begun looking at how to more effectively target certain demographics and provide more value to advertisers. Major legacy media companies have a distinct...
Donna Vienna (@DonnaVieira) on Publishing Executive (@pubexec) gives advice on overcoming the top 3 hurdles for publishers. 1) Lack of followers and interactions, 2) Lack of time and resources, 3) Complaints. The advice she gives is worth following, but is not without...
Gene Ely and Rebecca Harris at Media Life Magazine took a look at all of the discussion concerning advertising shifts and doomsaying. In this article, they draw different conclusions by examining some of the assumptions commonly made by advertisers, arguing that it...
Using social media is a mixture of art and science. While determining how you engage with your audience depends largely on which audience you are engaging with there are some general guidelines that are fairly universal. Publishing Executive has a list of suggestions...
Why We Define In order to navigate the world, we create conceptual categories that we then associate with words. Without the making mental patterns we would be lost in a sea of sensation. The natural consequence of this psychological reality is that we tend to...
Shift Happens For centuries, publishers were accustomed to being the primary sources of content. The word “publisher” is from the Latin “publicare” which means to make public. The publishers in ancient times were not separate entities from governmental and religious...
5. Competition Is Real From 2002 to 2008, over 2,000 new magazine titles were created. The sheer number of titles reflects that the magazine industry continues to find audiences and topics not yet covered. The bottom line is that there is more competition among...