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All buyers want to feel special. Whether it's shopping for socks, a new car, or even an advertising campaign, customers want to feel like their needs and preferences are being met. That's why personalization is key in today's market – and it's no different when it...

For the advertising and publishing industries, ad operations are the unseen gears that propel the visible aspects of ad campaigns. In an ecosystem where user experience is paramount and technology evolves at dizzying speeds, mastering ad operations isn't just a best...

Marketing and advertising have evolved into complex arenas brimming with data, strategy, interaction, and innovation. In this competitive landscape and with diverse products to sell, ad sales efficiency is the warp and weft defining success. With Ad Sales Management...

Are you shopping around for an ad operations platform for your business? Every click and impression counts, collectively forming the backbone of profitability for publishers and ad revenue-based businesses. And having a way to effectively manage, measure, and plan...

In the whirlwind of today's digital era, the terrain of media purchasing has experienced substantial shifts. With a new generation of busy professionals at the forefront, the old engagement methods are rapidly becoming obsolete. With the rising trend of remote work...

For media professionals and publishers, staying at the forefront of the rapidly changing media landscape is not just an aspiration, it's a business imperative. In a digital environment that's more connected and competitive than ever, high-quality conferences provide a...

Want to be more efficient in your ad sales business? Here’s how ad sales management software can help streamline operations.

Publishers must maximize revenue to stay in business. It's a simple fact that can keep even the most experienced publishers up at night. With ever-changing digital advertising trends and technologies, it can be challenging to stay ahead of the game. But how do you...

If you want to stay up to date on the latest issues, ideas, and trends in the media publishing industry, there are some great platforms to help you do this.

Each year, media organizations hold various conferences and conventions for media publishers. These media publishing conferences are a valuable source of ideas and information about the industry, as well as a great place to network.

Sending out an email newsletter is a great way to show your customers what you have to offer, to keep them engaged and to entice them to buy more of your products. A newsletter is essential to any good email marketing program.