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Forecasting advertising revenue has always been a balancing act. Media organizations need to predict future performance using incomplete information, changing demand, and inventory that’s constantly in motion. When forecasting is inaccurate, the consequences...
When you talk to Sam Edelman, one thing becomes clear right away: she moves fast. As a Senior Advertising Partnerships Manager at BenefitHub, Sam sits at the intersection of media, e-commerce, and performance marketing — connecting top consumer brands with millions of...
Is your team using your ad sales CRM to its full potential? We find that many businesses are either not using their ad sales CRM system at all or only taking advantage of a small percentage of its capabilities. This is a missed opportunity for revenue growth and...
The advertising world is volatile, with trends and technologies constantly shifting the sands beneath the feet of even the most agile advertising executives. For those deep in the trenches of ad operations, navigating the complexities of audience targeting, pricing,...
Starbucks isn’t wildly successful because of its superior coffee. In fact, you likely have a local coffee shop with better coffee than Starbucks, so why do most people opt for the slightly burnt-tasting Starbucks coffee? Consistency. When someone buys coffee from...
Navigating the vast landscape of Customer Relationship Management (CRM) software can be a daunting task for publishers. Salesforce, HubSpot, and Zoho… are just a few of the biggest names in the CRM industry. Unfortunately, the majority of these platforms are not...
It’s been awhile since we’ve done a Spotlight article! Join us as we interview one of our Client Engagement Managers, Paul McBride.
Sit back, relax, and join the jams recommended by the Aysling team as we’re staying safe, by staying home.
We’re back with a new Aysling Team Spotlight! This week’s spotlight focuses on one of the most well known members of the Aysling Team, Jeremy Lewis!
Our next Aysling Team Spotlight isn’t one for words. He speaks when necessary, and there is rarely a time when he has his office door open.
Welcome to our first ever Video Aysling Team Spotlight! Due to the charm of our next guest, we’ve decided it was best to highlight his on-screen abilities.
And now, introducing… Aysling Software Engineer… BROOK WILLIAMS! Join us as we learn more about remote-resident ‘chicken guy’, Brook Williams.
Join us on this episode of Aysling’s Team Spotlight, as we welcome our fearless leader, Rudy Pataro, CEO/CTO of Aysling | MagHub.