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Expert tips, ideas, and guides on maximizing your ad revenue

How Ad Orbit’s Dashboards Improve Forecasting Accuracy

How Ad Orbit’s Dashboards Improve Forecasting Accuracy

Forecasting advertising revenue has always been a balancing act.  Media organizations need to predict future performance using incomplete information, changing demand, and inventory that’s constantly in motion. When forecasting is inaccurate, the consequences...

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Lead Generation Through Trigger Events

Lead Generation Through Trigger Events

What are Trigger Events? A trigger event is an occurrence that opens the door for a sales opportunity. These events aren’t going to totally take over outbound prospecting, but they’ll certainly help you fill a bigger pipeline.

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