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“My biggest takeaway was listening to other users of Ad Orbit and how they're using the system...it was very productive for me. Last year, we brought three people; this year, we brought four. I think the fact that Ad Orbit does these user forums is a testimony to...
The process of writing a sales script provides valuable preparation for calls. It forces you to rehearse potential scenarios reinforcing all of the listed items below. 1) Increase Confidence Imagine you need to give a speech to a crowd of 5,000 people who don’t want...
1) Have the right attitude Sales is a lot more like dating than most people are willing to admit. Having this attitude can help you re-consider how you approach the sales process. After all some clients you could end up spending more time with than your spouse or...
Always Be Closing... ...is also known as the “ABC” of sales. This bit of wisdom was made famous by Alec Baldwin during his Oscar-winning performance in the 1992 film “Glengarry Glen Ross.” In the magazine industry, selling ads will make or break most publications and...
Nobody likes pushing buttons, well except maybe your mother. At Maghub, we strive for easy navigation and to eliminate needless button pushing. With our new Twilio integration, you can make calls directly from your MagHub interface with one push of a button. Simply...
This is part two of an interview MagHub recently conducted with Today’s Bride magazine. In our first post, we talked with magazine co-founder, Jim Frericks, about the history and success of the magazine. Today, to wrap things up, we’re publishing our conversation with...
MagHub was presented with the unique opportunity to interview one of the most well-known bridal magazines in the midwest, Today’s Bride. What we didn’t know, and probably neither did you, was that Today’s Bride has been around for 26 years and has been on the cutting...
No one wakes up in the morning and says “HURRAH, time to make cold calls!” At MagHub, we can’t make you love cold calling, but we can help make it more efficient. And while you may never love cold calling, you will love the results. MagHub has created a new cold call...
For the past few weeks we’ve seriously been pushing you to consider using technology to drive your publishing business. We’ve spoken briefly to the use of mobile devices in the sales process, brought up some pointers on how to successfully transition from print to...
About a month ago, we published a blog about trends for the seasonal advertiser. Our prediction was that the trend for consumers was headed for digital purchasing. The hypotheses were right on point as the trend continues with a drop of 6.4% for in-store, thanksgiving...
Why do digital magazine replicas only get about 7% of readership? Because of the way the world is beginning to view content, the biggest challenge for publishers today is making the transition from print to digital. While print may never go completely out of style...
Mobile devices are always touting a better, faster, more applicable user experience than their pen and paper counterparts, but is this actually the case? Beta News recently reviewed a study that showed an 11% increase from last year to this year in people who believed...
Everyone knows that retailers change seasons before anybody else. Think Christmas in September. While your advertisers might not be retailers, they will appreciate your knowledge of seasonal trends and how your publication is actively pursuing them. Eric Wheeler from...