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You can't sell what you haven't got. If your ad sales reps consistently struggle to meet their quotas, or if you frequently run out of ad space on your website or in your publication, you should take a closer look at your ad inventory. Without understanding the...
Publishers recognize that major social media platforms are both a threat and opportunity. As a result, they have begun looking at how to more effectively target certain demographics and provide more value to advertisers. Major legacy media companies have a distinct...
Donna Vienna (@DonnaVieira) on Publishing Executive (@pubexec) gives advice on overcoming the top 3 hurdles for publishers. 1) Lack of followers and interactions, 2) Lack of time and resources, 3) Complaints. The advice she gives is worth following, but is not without...
Gene Ely and Rebecca Harris at Media Life Magazine took a look at all of the discussion concerning advertising shifts and doomsaying. In this article, they draw different conclusions by examining some of the assumptions commonly made by advertisers, arguing that it...
Using social media is a mixture of art and science. While determining how you engage with your audience depends largely on which audience you are engaging with there are some general guidelines that are fairly universal. Publishing Executive has a list of suggestions...
Why We Define In order to navigate the world, we create conceptual categories that we then associate with words. Without the making mental patterns we would be lost in a sea of sensation. The natural consequence of this psychological reality is that we tend to...
Shift Happens For centuries, publishers were accustomed to being the primary sources of content. The word “publisher” is from the Latin “publicare” which means to make public. The publishers in ancient times were not separate entities from governmental and religious...
5. Competition Is Real From 2002 to 2008, over 2,000 new magazine titles were created. The sheer number of titles reflects that the magazine industry continues to find audiences and topics not yet covered. The bottom line is that there is more competition among...
The process of writing a sales script provides valuable preparation for calls. It forces you to rehearse potential scenarios reinforcing all of the listed items below. 1) Increase Confidence Imagine you need to give a speech to a crowd of 5,000 people who don’t want...
1) Have the right attitude Sales is a lot more like dating than most people are willing to admit. Having this attitude can help you re-consider how you approach the sales process. After all some clients you could end up spending more time with than your spouse or...
Always Be Closing... ...is also known as the “ABC” of sales. This bit of wisdom was made famous by Alec Baldwin during his Oscar-winning performance in the 1992 film “Glengarry Glen Ross.” In the magazine industry, selling ads will make or break most publications and...
Nobody likes pushing buttons, well except maybe your mother. At Maghub, we strive for easy navigation and to eliminate needless button pushing. With our new Twilio integration, you can make calls directly from your MagHub interface with one push of a button. Simply...
This is part two of an interview MagHub recently conducted with Today’s Bride magazine. In our first post, we talked with magazine co-founder, Jim Frericks, about the history and success of the magazine. Today, to wrap things up, we’re publishing our conversation with...