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Media organizations are under more pressure than ever to operate efficiently, forecast accurately, and turn sold revenue into collected cash. Yet many teams are still relying on legacy systems, or a patchwork of tools, that were never designed for today’s...
Publishers must maximize revenue to stay in business. It's a simple fact that can keep even the most experienced publishers up at night. With ever-changing digital advertising trends and technologies, it can be challenging to stay ahead of the game. But how do you...
Navigating the vast landscape of Customer Relationship Management (CRM) software can be a daunting task for publishers. Salesforce, HubSpot, and Zoho… are just a few of the biggest names in the CRM industry. Unfortunately, the majority of these platforms are not...
If you want to stay up to date on the latest issues, ideas, and trends in the media publishing industry, there are some great platforms to help you do this.
Each year, media organizations hold various conferences and conventions for media publishers. These media publishing conferences are a valuable source of ideas and information about the industry, as well as a great place to network.
Sending out an email newsletter is a great way to show your customers what you have to offer, to keep them engaged and to entice them to buy more of your products. A newsletter is essential to any good email marketing program.
It’s no secret that the digital advertising market is dominated by a few big companies. They have been able to exert tremendous power and control over the market. And this has drawn the attention of lawmakers, alarmed by this situation.
Whether you are a newly minted ad manager or a veteran in the field, if you are looking to add to your skills and improve your performance, there is no shortage of continuing education courses out there to help you do that.
First of all, we need to define exactly what banner advertising is. It’s the use of rectangular layouts of different sizes to display advertisements. The content of the rectangle can be an image, text, or both. Images, however, are more popular.
Digital ad campaigns have a number of different moving parts. There are many types of digital ad sales tactics and strategies that can be used.
Are display ads worth it? The short answer is, it depends. There are a number of things to consider before making a decision on using display ads.
Digital display ads are the images and video ads that people see as they look through websites, apps and social media. They are considered to be any ad that does not include paid search and audio only ads.
You want to make sure that your company is in compliance with state tax rules and regulations, but with all things digital, that’s not so easy.