Sign in
Ad inventory is a vital asset in magazine publishing. It's the lifeblood that fuels revenue growth. Yet, managing this asset is no easy task. It requires a delicate balance of supply and demand, pricing, and placement. This is where Magazine Ad Inventory Optimization...
Connectiv / SIIA has comprised a terrific collection of survey results from individuals in the B2B media publishing space; covering remote work, ad revenues, and event management.
Got subscribers? Of course you do! Perhaps you have a “just a handful” now but as your subscriber numbers increase, things are going to become…complicated.
MagHub was created specifically as a cloud-based software for publishers to help manage their media publishing enterprise, especially their sales efforts.
Join Aysling Product Director, Tom Bellen, and Marketing Director, Zach Gilbert as they review MagHub Release 9.7. This episode is a packed one!
Many print and even online publications rely on ad sales (as well as subscriptions) for revenue. And, while subscriptions are up for digital magazines and newspapers (particularly since the start of the pandemic) it’s wise to also sell ads for additional revenue, even though advertising spending is down (also due to the pandemic).
We love free webinars! We love creating them for our publishing clients and we love presenting them.
Join us on the next episode of Tom’s Tips Podcast! In this episode we learn about Zach’s other podcast projects, Tom’s continued love for data, reports, and Metabase in MagHub, and a heated discussion between Tom and Zach about the new The Batman trailer with Robert Pattinson; plus, learn a freaky new cat fact that only makes everyone wonder… what does Tom’s search history really look like?
It truly is important to thoroughly vet the SaaS provider and/or its software that you’re thinking of engaging.
Among the many things that terrific sales managers do is embracing the great value of detailed sales reports.
This podcast has already started out fantastic. But sometimes you win, sometimes you lose. I’m beginning the podcast, but if we kept it the same every time, and it was always perfect, which it has been, then people wouldn’t have any reason to listen to it.
It’s been awhile since we’ve done a Spotlight article! Join us as we interview one of our Client Engagement Managers, Paul McBride.
Just as other leads and sales management tools designed specifically for publishers do, we love to talk about how great MagHub is when it comes to managing and nurturing leads.