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Is your ad sales team generating enough leads? Are you constantly struggling to meet your targets and close deals? If so, it's time to start digging for hidden gold within. As a sales team, we often focus on sourcing leads externally. However, there is a treasure...
MagHub was presented with the unique opportunity to interview one of the most well-known bridal magazines in the midwest, Today’s Bride. What we didn’t know, and probably neither did you, was that Today’s Bride has been around for 26 years and has been on the cutting...
No one wakes up in the morning and says “HURRAH, time to make cold calls!” At MagHub, we can’t make you love cold calling, but we can help make it more efficient. And while you may never love cold calling, you will love the results. MagHub has created a new cold call...
For the past few weeks we’ve seriously been pushing you to consider using technology to drive your publishing business. We’ve spoken briefly to the use of mobile devices in the sales process, brought up some pointers on how to successfully transition from print to...
About a month ago, we published a blog about trends for the seasonal advertiser. Our prediction was that the trend for consumers was headed for digital purchasing. The hypotheses were right on point as the trend continues with a drop of 6.4% for in-store, thanksgiving...
Why do digital magazine replicas only get about 7% of readership? Because of the way the world is beginning to view content, the biggest challenge for publishers today is making the transition from print to digital. While print may never go completely out of style...
Mobile devices are always touting a better, faster, more applicable user experience than their pen and paper counterparts, but is this actually the case? Beta News recently reviewed a study that showed an 11% increase from last year to this year in people who believed...
Everyone knows that retailers change seasons before anybody else. Think Christmas in September. While your advertisers might not be retailers, they will appreciate your knowledge of seasonal trends and how your publication is actively pursuing them. Eric Wheeler from...
This post is the final post in a series of questions you as a publisher should ask when interviewing software service providers. (View the eleventh question here.) The questions will help you find out if a product is the right fit for you business and if it is really...
This post is the eleventh in a series of questions you as a publisher should ask when interviewing software service providers. (View the tenth question here.) The questions will help you find out if a product is the right fit for you business and if it is really going...
This post is the tenth in a series of questions you as a publisher should ask when interviewing software service providers. (View the ninth question here.) The questions will help you find out if a product is the right fit for you business and if it is really going to...
This post is the ninth in a series of questions you as a publisher should ask when interviewing software service providers. (View the eighth question here.) The questions will help you find out if a product is the right fit for you business and if it is really going...
This post is the eighth in a series of questions you as a publisher should ask when interviewing software service providers. (View the seventh question here.) The questions will help you find out if a product is the right fit for you business and if it is really going...