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Incentives shape outcomes. And for publishers and media companies, few incentives matter more than how you pay your ad sales team. A well-designed commission structure doesn’t just reward top performers — it drives the behaviors that lead to sustainable, high-quality...
It’s no secret that the digital advertising market is dominated by a few big companies. They have been able to exert tremendous power and control over the market. And this has drawn the attention of lawmakers, alarmed by this situation.
Whether you are a newly minted ad manager or a veteran in the field, if you are looking to add to your skills and improve your performance, there is no shortage of continuing education courses out there to help you do that.
First of all, we need to define exactly what banner advertising is. It’s the use of rectangular layouts of different sizes to display advertisements. The content of the rectangle can be an image, text, or both. Images, however, are more popular.
Digital ad campaigns have a number of different moving parts. There are many types of digital ad sales tactics and strategies that can be used.
Are display ads worth it? The short answer is, it depends. There are a number of things to consider before making a decision on using display ads.
Digital display ads are the images and video ads that people see as they look through websites, apps and social media. They are considered to be any ad that does not include paid search and audio only ads.
You want to make sure that your company is in compliance with state tax rules and regulations, but with all things digital, that’s not so easy.
Finding the employee talent you need can be difficult today. Companies are struggling to find people with the right experience and skills. The unemployment rate is down at 4 percent.
Ad servers are used to manage and display online advertising to users on a website. They allow publishers, advertisers, and ad agencies to manage online advertising campaigns.
MagHub’s webinars are full of helpful information, along with tips, tricks, and valuable insight from our team. And they are available on demand for anyone who wants to view them. All you need to do is go to our webinars page, click on the icon for the webinar you want to watch, provide a few contact details, and you are ready to go.
MagHub has all of the publishing and business tools that you need to manage your media company — all on one platform. It enables you to integrate every department in your business.
MagHub is the total package, a complete media publication system built just for the publishing industry. We provide everything you need to run your publishing business. During 2021, MagHub added a number of new features to our already one-of-a-kind system. Here are a few MagHub updates.