Analytics Campaigns
Campaigns are used in the system to help track contacts and activities associated with contacts. The Analytics Campaigns table shows detailed information about these campaigns. By combining information from your contact lists and your call lists, you can get a complete picture about each campaign. The table contains information such as contact name and associated campaign, the first call date, the callback date, and data about call attempts, opened emails, and whether or not the contact opted out of the campaign. You can interact with this table and tailor it to see exactly what you need for your reporting. For example, you could filter by campaign if you only want to see a specific one, or you could summarize your data to see statistics about attempts per contact.
Breakdown of the Data
Campaign Name - Name of the Sales Campaign associate with the activites.
Company Name
Contact Name
Contact Email Active
Attempts – How many times you have tried to call this contact.
Bounced - Let you know if the contact's email bounced based on Mandrill.
Callback Date – Based on how you have the campaign configured, this field populates with the date you should call the contact again.
Called – The called field displays how many times you have called the contact.
Company ID – Every company in the system gets a unique identification number. We recommend using the ID if you ever want to import data to a company or join a table to get more information about a company. Using IDs is a better way to join than by name.
Completed – In the system, you can mark a contact as ‘completed’ in your campaign. This column reflects whether or not you have marked the contact as completed.
Contact ID – Every contact in the system gets a unique identification number. We recommend using the ID if you ever want to import data to a contact or join a table to get more information about a contact. Using IDs is a better way to join than by name.
First Call Date – This field shows the first time you called the contact. You can easily change how the results are displayed. For example, you could choose to only include results from the past 15 days.
Last Call Date – The last call date displays the most recent time you called the contact. Similar to the first call date field, you can change the results. If you wanted to only see contacts who you had called in the last week, for instance, you could set up that filter.
Opens – Shows how many of your emails the contact has opened.
Opted Out – Shows if your contact has requested to be removed from the campaign.
Workflow Name – If there is an automation workflow associated with your campaign, then it will display here.